B2B Marketing Account Manager

Central Employment; North East; On-site; GBP 30,000 - 50,000; Full time

Job summary

Central Employment is seeking a skilled B2B Marketing Account Manager to join our client services team. You will oversee a portfolio of B2B clients, ensuring campaigns are delivered on time, within budget, and to high standards.

You’ll bring 3+ years in account management within a marketing or PR setting, with a strong ability to manage multiple accounts, develop strategic plans, and advise clients on integrated campaigns across channels. A commercial and consultative approach is essential.

Qualifications

• 3+ years in Account Manager, Client Services Manager, PR/Marketing Account Manager roles in a B2B setting.
• Experience in a full-service agency or similar environment.
• Experience delivering integrated campaigns across PR, content, digital, and social channels.

Responsibilities

• Manage and develop relationships with a portfolio of B2B clients.
• Act as the main day-to-day client contact and provide exceptional service.
• Lead planning, implementation, and delivery across PR, content, and digital marketing channels.
• Develop strategic marketing plans aligned to client objectives.
• Coordinate internal teams to meet budgets and KPIs.
• Produce briefs, timelines, reports, and client presentations.
• Monitor performance and provide optimisation recommendations.
• Identify growth opportunities and support new business proposals.
• Stay updated on marketing trends and best practices.

Skills

Client relationship management

Strategic marketing

Campaign planning

Project management

Written & verbal communication

Stakeholder management

Multi-account management

Commercial awareness

Education

Marketing/PR/Communications/Business qualification

Tools

None

Job description

We are working with a growing full-service B2B marketing agency, specialists in delivering impactful marketing, PR, communications, and digital campaigns for clients across a range of B2B sectors.

As they continue to expand, we're seeking a talented B2B Marketing Account Manager to join there client services team and play a key role in managing client relationships and delivering integrated marketing campaigns.

The Role

As a B2B Marketing Account Manager, you will act as the primary point of contact for a portfolio of B2B clients, ensuring campaigns are delivered effectively, on time, and to the highest standards.

This role requires a blend of strong client relationship management skills and a strategic understanding of marketing, PR, communications, and digital campaign delivery. You will work closely with internal specialists and external stakeholders to develop and execute campaigns that drive measurable results for clients.

The ideal candidate will have experience gained within a full-service agency environment and be confident managing multiple accounts while providing strategic guidance and consultancy to clients.

Key Responsibilities

• Manage and develop relationships with a portfolio of B2B clients.
• Act as the main day-to-day client contact, providing exceptional account management and service.
• Lead campaign planning, implementation, and delivery across PR, communications, content, and digital marketing channels.
• Develop strategic marketing plans aligned to client objectives and commercial goals.
• Coordinate internal teams to ensure campaigns are delivered on time, within budget, and to agreed KPIs.
• Produce campaign briefs, timelines, reports, and client presentations.
• Monitor campaign performance and provide recommendations for optimisation.
• Manage client expectations and identify opportunities to add value and expand services.
• Support new business initiatives, proposals, and client growth opportunities.
• Maintain a strong understanding of marketing trends, PR developments, and digital marketing best practices.

About You

To be successful in this role, you'll bring a combination of client services expertise and strategic marketing knowledge.

• Minimum 3 years' experience in an Account Manager, Client Services Manager, PR Account Manager, or Marketing Account Manager role.
• Previous experience working within a B2B marketing, PR, communications, or full-service agency environment.
• Strong understanding of integrated marketing campaigns, including PR, content, communications, digital marketing, and social media.
• Excellent relationship-building and stakeholder management skills.
• Ability to manage multiple client accounts simultaneously.
• Strong project management and organisational skills.
• Excellent written and verbal communication skills.
• Commercial awareness and a consultative approach to client management.
• Experience working with B2B clients across professional services, technology, manufacturing, engineering, or corporate sectors.
• Experience contributing to new business pitches and proposals.
• Marketing, PR, Communications, or Business-related qualification