B2B Lead Gen Manager — Events & Digital

Impact Food Group; England; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days holiday plus bank holidays

IFG rewards

Yearly Summer Party

Centrally based offices

Job summary

Impact Food Group is seeking a talented Marketing Lead (Sales & Events) to build and manage a high-performing lead generation programme supporting Direct Sales growth. You will lead Events, Direct Mail, Digital and Content campaigns across schools, Trusts and the education sector.

The role requires hands-on experience in Event, Digital and Marketing lead generation, with a track record of creating multi-channel strategies, generating qualified leads, and strengthening the sales funnel.

Qualifications

• Experience leading multi-channel lead generation campaigns.
• Proven ability to generate qualified leads and build sales pipelines.
• Proficient with PPC and digital acquisition tactics.
• Strong SEO and website conversion understanding.

Responsibilities

• Plan and manage Events/Conference activity to generate leads.
• Develop targeted email, digital and direct-mail campaigns.
• Own lead generation strategy and annual activity plan.
• Coordinate telesales/outbound approaches and data development.
• Oversee digital channels (PPC, SEO, landing pages) to capture leads.
• Create compelling content across brochures, emails, case studies, LinkedIn content, videos.

Skills

Events lead gen

Multi-channel strategy

Lead pipeline

PPC & SEO

SEO basics

Outbound marketing

CRM & marketing automation

Email & direct-mail

LinkedIn for B2B

Adobe Creative Suite

Video editing

Analytics

Education sector

Tools

Sales Navigator

Canva

Job description

Impact Food Group is seeking a talented Marketing Lead (Sales & Events) to build and manage a high-performing lead generation programme supporting Direct Sales growth. You will lead Events, Direct Mail, Digital and Content campaigns across schools, Trusts and the education sector.

The role requires hands-on experience in Event, Digital and Marketing lead generation, with a track record of creating multi-channel strategies, generating qualified leads, and strengthening the sales funnel.