B2B Events Marketing Lead – Growth & Digital

Lipton Media; Greater London; On-site; GBP 28,000 - 36,000; Full time

Job summary

Lipton Media in London seeks a highly ambitious Marketing Executive to join a fast-growing team, focusing on B2B events for the Public Sector. The role develops your direct marketing skills using email, social media, partnerships, digital marketing, SEO, and campaigns, with full training and growth opportunities.

The ideal candidate holds a marketing degree and has some B2B marketing experience; familiarity with Canva, CMS, analytics, and trends in digital content is a plus.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Experience in B2B marketing is highly desirable.
• Knowledge of running and maintaining digital marketing and social media strategy.
• Comfort with Canva and basic design tools to brief designers.
• Ability to manage multiple tasks in a fast-paced environment.
• Proficiency in HubSpot, WordPress, SEO and analytics tools.

Responsibilities

• Deliver Email Marketing campaigns.
• Maintain templates for social media assets and collaborate with designers.
• Manage social media strategy and trend-driven initiatives.
• Execute campaigns to promote events and drive traffic.
• Oversee branding and messaging across materials and communications.
• Prepare weekly newsletters on LinkedIn and HubSpot; manage paid LinkedIn campaigns.

Skills

Email marketing

Social media strategy

Content development

Canva

HubSpot

WordPress

SEO

Google Analytics 4

Education

Bachelor’s degree in marketing/communications

Tools

Canva

WordPress

Google Analytics 4

Google Search Console

SEMrush

Job description

Lipton Media in London seeks a highly ambitious Marketing Executive to join a fast-growing team, focusing on B2B events for the Public Sector. The role develops your direct marketing skills using email, social media, partnerships, digital marketing, SEO, and campaigns, with full training and growth opportunities.

The ideal candidate holds a marketing degree and has some B2B marketing experience; familiarity with Canva, CMS, analytics, and trends in digital content is a plus.