B2B IT Marketing Specialist — Hybrid

Confidential; Fleet; Hybride; GBP 39 000 - 41 000; Plein temps

Avantages offerts par ce poste

24 days annual leave

Birthday day off

Healthcare cash plan & discounts

On-site parking

Résumé du poste

Confidential in Fleet is seeking an IT Marketing Executive to plan and deliver B2B marketing campaigns that raise awareness, engage partners and customers, and drive demand. You will work with sales and technology partners to translate business priorities into practical campaigns and monitor performance.

The role offers hybrid working in Fleet, with responsibilities spanning campaign planning, budget management and ROI-focused optimization.

Qualifications

• Experience in B2B marketing, ideally within IT/technology or channel/partner-led environments.
• Experience supporting marketing plans and campaigns that contribute to measurable business outcomes.
• Understanding of demand generation, partner marketing and go-to-market activity.
• Confident communication and relationship-building skills across teams.
• Organised and commercially aware with strong project coordination and attention to detail.
• Comfortable reviewing campaign data, budgets and performance reports.

Responsabilités

• Support the development and delivery of quarterly and annual marketing plans aligned with business objectives.
• Research market opportunities and help identify activities that can support growth.
• Translate business priorities and market insight into clear campaign plans and actions.
• Coordinate multi-channel campaigns across digital channels, content, events, social media and partner activity.
• Work with sales colleagues to ensure campaigns support commercial priorities and customer needs.
• Review campaign data and market feedback to improve engagement and performance.
• Track agreed measures, including campaign effectiveness, engagement and contribution to sales opportunities.
• Work with technology partners to plan joint marketing activity and co-branded campaigns.
• Help partners access relevant campaign resources, guidance and marketing support.
• Prepare updates on activity, results and recommendations, and support planning meetings and reviews.
• Help manage marketing budgets and partner-funded activity to achieve value for money.
• Support budget tracking, campaign reporting and the administration of marketing funding.
• Monitor the impact of marketing activity on engagement, pipeline and business performance.
• Identify opportunities to improve campaign effectiveness and return on investment.

Connaissances

B2B marketing

IT/technology marketing

demand generation

campaign planning

cross-team collaboration

data-driven decision making

Description du poste

Confidential in Fleet is seeking an IT Marketing Executive to plan and deliver B2B marketing campaigns that raise awareness, engage partners and customers, and drive demand. You will work with sales and technology partners to translate business priorities into practical campaigns and monitor performance.

The role offers hybrid working in Fleet, with responsibilities spanning campaign planning, budget management and ROI-focused optimization.