B2B Growth Marketing Leader

Jobtailor; Belfast City District; On-site; GBP 85,000 - 110,000; Full time

Job summary

Jobtailor is seeking a senior marketing leader to develop and execute a commercially focused strategy, lead a new brand platform rollout, and align marketing with sales and product across enterprise, education, technology and channel audiences.

You will own product positioning, go-to-market plans, demand generation and campaigns, while building a high-impact team and guiding agencies to scale a modern, data-driven marketing function.

Qualifications

• Significant B2B software, SaaS or technology marketing experience
• Experience owning marketing strategy and delivering measurable commercial outcomes
• Strong product-marketing skills, including positioning, messaging, launches and sales enablement
• Experience generating demand in a complex B2B sales environment
• Strong track record of working with Sales to support pipeline and revenue growth
• Experience building or improving a marketing function, including planning, budgeting, KPIs and reporting
• Strong customer, buyer and market-research capabilities
• Excellent copywriting, presentation and communication skills
• Ability to translate technical products into clear customer and commercial value
• Confidence influencing senior stakeholders and challenging activity that does not support strategic priorities
• Experience leading or coaching marketers and managing agencies or external partners
• Willingness to balance senior leadership responsibilities with hands-on delivery
• Confidence using AI responsibly across marketing research, content, analysis and productivity
• Experience in collaboration technology, audiovisual technology, EdTech, workplace technology or enterprise software would be valuable
• Experience in OEM, reseller, distributor or channel marketing would be valuable
• Experience with direct and partner-led routes to market would be valuable
• Experience in international marketing and growth would be valuable
• Experience with embedded software, SaaS or recurring-revenue business models would be valuable
• Experience with Zoho CRM, HubSpot or a similar platform would be valuable
• Experience in PR, thought leadership or category development would be valuable

Responsibilities

• Develop and lead a commercially focused marketing strategy, including priorities, budgets, KPIs and investment decisions
• Lead the rollout and ongoing management of a new brand platform
• Strengthen awareness and understanding of the company across enterprise, education, technology and channel audiences
• Own product positioning, messaging, go-to-market planning and sales enablement
• Plan and deliver integrated campaigns that generate awareness, qualified opportunities, pipeline and revenue
• Support OEMs, distributors, resellers, integrators and other partners through co-marketing, launches, enablement and joint campaigns
• Use customer research, market insight, product data and sales feedback to improve targeting, messaging and decision-making
• Improve marketing operations, including CRM alignment, lead management, automation, attribution, dashboards and reporting
• Oversee content, PR, thought leadership, executive communications, website activity, events, email and social media
• Work closely with Sales, Product and Customer Success to support launches, improve buyer engagement and strengthen commercial alignment
• Lead and develop the Marketing Manager following their return
• Manage agencies, suppliers and other external marketing partners
• Recommend the future structure, skills, technology and investment required to scale the marketing function
• Use AI and modern marketing tools responsibly to improve the quality and efficiency of research, delivery and analysis
• Establish a measurable marketing contribution to qualified pipeline and revenue within the first 12 months
• Successfully launch and embed the company's new brand platform
• Introduce disciplined campaign planning, CRM processes, reporting and performance measurement
• Strengthen product positioning, launches, sales narratives and buyer communications
• Build strong working relationships across Marketing, Sales, Product and the wider leadership team
• Create a clear and productive structure for the Marketing Manager's return

Skills

B2B software marketing

SaaS marketing

Marketing leadership

Demand generation

Sales enablement

Campaign planning

Budgeting and KPIs

Market research

Copywriting

Communication skills

Tools

Zoho CRM

HubSpot

AI in Marketing

Collaboration Technology

Audiovisual Technology

Job description

Jobtailor is seeking a senior marketing leader to develop and execute a commercially focused strategy, lead a new brand platform rollout, and align marketing with sales and product across enterprise, education, technology and channel audiences.

You will own product positioning, go-to-market plans, demand generation and campaigns, while building a high-impact team and guiding agencies to scale a modern, data-driven marketing function.