B2B Digital Marketing Specialist - 335

NPK International Inc.; Abingdon; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

NPK International Inc. is seeking a Sales/Business Development - Marketing professional to drive lead generation and brand visibility across the UK, while supporting US marketing initiatives. You will handle digital campaigns, website management, SEO, analytics, events and CRM processes to boost pipeline and ROI.

The role requires collaboration with sales and marketing teams, strong Google Ads and WordPress skills, and a focus on data-driven improvement in a fast-growing company.

Qualifications

• Experience delivering digital campaigns that generate leads and support growth.
• Hands-on management of paid digital marketing and website platforms.
• Experience reporting on campaign performance and analytics.
• Collaborates with sales, commercial and marketing teams.
• Strong knowledge of Google Ads, WordPress and SEO.

Responsibilities

• Plan, develop, execute, and optimise digital marketing campaigns across email, paid social, and website.
• Own WordPress website content, UX, performance, and conversion rates.
• Develop SEO strategies and optimise for AI/LLM search environments.
• Develop dashboards and analytics to measure performance and ROI.
• Plan events, coordinate campaigns, and manage vendors and timelines.
• Support CRM usage in Dynamics, workflow automation, and data segmentation.
• Maintain data quality and ensure GDPR compliance.
• Create marketing collateral and assist with content production.

Skills

Digital campaigns

Lead generation

Marketing analytics

Campaign management

Content creation

SEO

PPC

CRM

Project management

Data-driven decision making

Tools

Google Ads

WordPress

Microsoft Dynamics

Facebook/LinkedIn Ads

Job description

GBR:Abingdon | Sales/Business Development | Fulltime Regular

Posted 11 days ago

Description

Sales/Business Development - Marketing

NPK International inc. (NYSE: NPKI) is the only site access solutions partner to manufacture and rent industry-leading sustainable composite matting , along with a full suite of services including planning, logistics, and remediation - so you can protect your people, the environment, and your bottom line.

Job Summary:

To drive lead generation, pipeline growth, and brand visibility through effective digital marketing activity across the UK business, while supporting selected US marketing initiatives. The role is responsible for digital campaigns, website management, SEO, analytics, and marketing operations, alongside supporting events, content creation, and brand activities.

Key Responsibilities:

Digital Campaign Management

• Plan, develop, execute, and optimise digital marketing campaigns across email, paid social media, website, and other digital channels.
• Manage campaign production from concept through to deployment and performance evaluation.
• Monitor campaign effectiveness and implement continuous improvements to maximise lead generation and return on investment.
• Collaborate with internal stakeholders to align marketing activity with business goals and sales priorities.

Website, SEO and AI Search Optimisation

• Own and manage the company WordPress website, ensuring content remains accurate, engaging, and aligned to business objectives.
• Drive continual improvements in user experience, website performance, conversion rates, and content effectiveness.
• Develop and implement SEO strategies to improve search rankings and organic traffic.
• Ensure digital content is optimised for emerging AI-powered and Large Language Model (LLM) search environments.

Reporting and Marketing Analytics

• Develop and maintain digital marketing reporting dashboards and performance metrics.
• Analyse website, campaign, and audience data to provide actionable insights and recommendations.
• Track key performance indicators and communicate results to leadership and stakeholders.
• Support data-driven decision-making through regular reporting and analysis.

Events and Marketing Project Support

• Support the planning, coordination, and execution of marketing events, conferences, exhibitions, and commercial activities.
• Develop event marketing plans and supporting promotional campaigns.
• Coordinate with vendors, suppliers, and internal stakeholders to ensure successful delivery of activities.
• Manage project timelines and deliverables to agreed deadlines and quality standards.

Marketing Workflow and CRM Support

• Support the administration and effective use of Microsoft Dynamics CRM.
• Assist with marketing automation workflows, reporting, campaign execution, and CRM best practices.
• Identify opportunities to improve processes, segmentation, automation, and data utilisation across marketing and business development activities.

Data Management and Segmentation

• Maintain high standards of data quality across Microsoft Dynamics and other marketing platforms.
• Ensure compliance with GDPR and applicable data protection requirements.
• Develop audience segmentation strategies to improve campaign targeting and performance.
• Work collaboratively with commercial teams to improve the quality, accuracy, and consistency of customer and prospect data.

Marketing Collateral and Brand Assets

• Coordinate the development and maintenance of marketing collateral, brochures, product literature, manuals, presentations, and digital assets.
• Support brand consistency across all marketing communications and materials. Assist with photography, video content creation, and visual storytelling initiatives.

Requirements

• Experience delivering digital campaigns that generate leads and support business growth.
• Hands-on management of paid digital marketing and website platforms.
• Experience reporting on campaign performance and marketing analytics.
• Working collaboratively with sales, commercial, and marketing stakeholders.
• Strong Google Ads and WordPress expertise.
• Knowledge of SEO, website optimisation, and digital analytics.
• Ability to analyse data and translate insights into actions.
• Strong project management, organisation, and communication skills.
• Knowledge of LinkedIn Campaign Manager.
• Photography, video, and content creation skills.