B2B Brand Marketing Lead — Growth & Narrative

Hanson Search; England; On-site; GBP 65,000 - 95,000; Full time

Job summary

Hanson Search represents a client seeking a senior Brand Marketer to lead the development and execution of its brand strategy in the UK market. You will shape positioning, messaging, and creative themes to build awareness, trust, and demand across target audiences.

The role requires running integrated, multi-channel campaigns, collaborating with Product, Sales, Content and Performance teams, and delivering impact quickly through compelling storytelling and consistent branding.

Qualifications

• Proven ability to lead brand marketing for B2B audiences.
• Experience shaping positioning, messaging, and creative themes.
• Ability to run multi-channel campaigns (digital, trade, paid, organic).

Responsibilities

• Own brand marketing strategy and roadmap aligned to growth priorities and new products/verticals.
• Create high-impact campaigns that drive awareness and demand at top and middle funnel.
• Turn strategy into clear positioning, messaging and compelling creative themes.
• Keep the brand always-on with thought leadership and education campaigns.
• Build integrated campaigns across launches, education, and ongoing branding.
• Partner with Product, Sales, Content and Performance to turn attention into pipeline.
• Ensure a strong, consistent brand across channels and touchpoints.
• Test, measure, and optimize awareness, engagement, and market impact.

Skills

Brand marketing

B2B marketing

Multi-channel campaigns

Positioning & messaging

Campaign leadership

Cross-functional collaboration

Thought leadership

Job description

Hanson Search represents a client seeking a senior Brand Marketer to lead the development and execution of its brand strategy in the UK market. You will shape positioning, messaging, and creative themes to build awareness, trust, and demand across target audiences.

The role requires running integrated, multi-channel campaigns, collaborating with Product, Sales, Content and Performance teams, and delivering impact quickly through compelling storytelling and consistent branding.