AWS Partner Sales Executive

SoftServe; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Flexible work

Health coverage

Training opportunities

Job summary

SoftServe is seeking an Associate Director of AWS Partner Sales to lead strategic partnerships across the UK region. You will co-build pipelines, align with partners, and influence internal teams to accelerate joint selling and market success.

The role requires strong relationship skills, 5+ years in partner management, a proven track record of revenue growth, and deep knowledge of cloud technologies including AWS. Travel up to 50% is expected.

Qualifications

• 5+ years in partner management or business development.
• Proven track record of driving revenue through networking with clients and partners.
• Experience in Retail/CPG industries and familiarity with cloud, compute, data & analytics, and AI/ML.
• Knowledge of AWS is beneficial and training provided on recruitment.

Responsibilities

• Build strong relationships within SoftServe's strategic partner ecosystem.
• Increase brand awareness among top partners through networking and events.
• Accelerate adoption of SoftServe's portfolio via partner development plans.
• Foster internal and external collaboration to drive success.
• Ensure pipeline reporting with account executives and partner managers.
• Coordinate with Partner GTM and Partnership Ops teams on field efforts.
• Lead official and unofficial partner summits and field activities.
• Assist in execution of partner marketing plans.
• Achieve regional partner KPIs and drive revenue through partnerships.

Skills

Partner management

Revenue generation

Retail/CPG

Cloud/AI/ML basics

Executive presence

Networking

AWS familiarity

Tools

AWS

Job description

The AWS Partner Sales, Associate Director is a strategic partner sales role that leads high-value relationships across a region or with specific top-tier partners. The Associate Director co-builds pipeline, aligns strategically with partners, and works with marketing on co-marketing initiatives to drive results through influence. Key focus areas include leading co-selling motions at scale, executing joint sales plays, influencing internal sales teams, and providing regular performance analysis and field feedback.

RESPONSIBILITIES

• Build strong, trusted relationships within SoftServe’s strategic partner ecosystem, including cloud hyperscalers and related vendors
• Increase SoftServe’s brand awareness among top partners through networking, marketing campaigns, partner events, strategic account planning, and more
• Accelerate adoption of SoftServe’s portfolio of services in the region through structured partner development plans
• Foster collaboration internally and externally to drive success
• Ensure accurate and thorough pipeline reporting by working closely with SoftServe Account Executives and internal and external Partner Managers
• Develop and nurture peer-to-peer alignment between Partner AEs and SoftServe AEs, focusing on account, territory, and vertical sales intensity
• Coordinate and collaborate with Partner GTM and Partnership Ops teams on field efforts
• Regularly conduct internal and external cadences around active accounts, opportunities, and other initiatives
• Participate in official and unofficial vendor partner summits, trade shows, and other relevant local and regional field partnering events
• Assist in the execution of partner marketing plans
• Ensure deal registration with partners
• Take regional ownership of Partner KPIs, aligning with SoftServe client-facing owners to ensure account-level KPIs are met
• Generate revenue for SoftServe through the partner sales channel, collaborating with sales and practice leadership to plan territory and account growth strategies, while continuously validating partner and SoftServe needs
• Develop partner engagement activities focused on sales alignment and customer engagement
• Proactively identify and manage potential channel conflicts, developing contingency plans, and escalating issues to SoftServe Executive Leadership when necessary
• Travel up to 50% for strategic alliance meetings, field engagement, and other partnering opportunities

REQUIREMENTS

• Experienced with 5 years in partner management or business development
• Demonstrating a track record of driving revenue through networking with clients and partners
• Experienced working in Retail, CPG industry
• Knowledgeable in foundational enterprise technologies such as cloud, compute, data & analytics, and AI/ML
• Familiar with AWS (beneficial but not required, with full training provided upon recruitment)
• Possessing strong executive presence and confidence in presenting at all levels
• Highly independent with natural networking skills and self-motivated, with the ability to proactively seek out solutions and opportunities
• Comfortable with ambiguity, capable of quickly analyzing and executing in a rapidly changing environment, taking charge, and making things happen

ABOUT US

SoftServe is a global IT consulting and digital services company where technology expertise grows alongside people. For more than 30 years, we have helped organizations navigate complex business challenges by combining deep engineering knowledge with thoughtful, research-backed innovation.

Our teams work in digital engineering, data and analytics, cloud, and AI/ML, building practical, scalable solutions grounded in real business needs and human impact. We support clients across high tech, financial services, healthcare, life sciences, retail, energy, and manufacturing, with a pace that respects quality, sustainability, and the people behind the work.

We stand out in the way we work together. You bring your perspective and ambition - we create the environment to shape solutions with clarity, confidence, and purpose.

WHAT WE OFFER

• Flexible Work Model
• Work from home, from the office, or in a hybrid format that supports focus and collaboration.
• Competitive, market-based pay, benchmarked by role and location — plus health coverage, paid time off, wellness support, and learning opportunities.
• Partner with approachable leaders who communicate clearly and tie daily work to our direction.
• Advanced Tech Communities
• Hands-on engagement with AI/ML, Cloud, Quantum Computing, IoT, and Robotics communities, with projects built on modern frameworks.

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, sexual orientation, gender identity/expression, or protected veteran status. SoftServe is an Equal Opportunity Employer.