Audience Editor

The Mirror; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

25 days' holiday

Company pension (matching)

Healthcare cash plan

Discount marketplace access (Reach)

Volunteer day

Flexible working policies

Job summary

The Mirror, part of Reach, is looking for an Audience Editor to drive audience growth across our portfolio from a London-based hub. The role is home and hub based with a London anchor, and candidates may be based in or able to commute to Canary Wharf.

Expect 5 days over a 7-day rota, including weekends and bank holidays, with high-priority distribution tasks and newsroom collaboration. You will identify high-value opportunities, tailor content for platforms, manage social channels and

Qualifications

• Adaptable audience advocate with strong communication skills.
• Newsroom writing experience and digital storytelling.
• Track record of expanding digital reach across channels.
• Ability to mentor team members and manage high-priority projects.

Responsibilities

• Identify audience opportunities and off-platform channels.
• Package content for platforms to maximise engagement across social media, newsletters and DMs.
• Set growth principles and provide guidance and performance support.
• Manage social channels, curate newsletters, and lead distribution tasks.
• Collaborate across departments and support an inclusive, high-performance culture.

Skills

Audience growth

Social media management

Newsroom writing

Mentoring / coaching

Content packaging for platforms

Job description

Driven, data-led, and passionate about digital storytelling? We are looking for an Audience Editor at The Mirror to drive audience growth across our portfolio. This role focuses on pinpointing high-value opportunities, packaging content for various platforms, and managing social media, newsletter, and direct messaging distribution. You will mentor team members, deliver growth projects, and balance daily execution with agile, high-priority initiatives.

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 trusted brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us the UK and Ireland's largest commercial news publisher. We reach 70% of the UK's online population and speak to over 100 million social followers around the world. And we’re just getting started…

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

Job Description

What will the role involve?

• Identify key audience opportunities, new growth areas, and off-platform channels to reach readers and expand registered users.
• Package content tailored for specific platforms to drive maximum engagement across social media, newsletters, and direct messaging.
• Set and uphold growth principles, mentor Engagement Producers, and provide management, guidance, and performance support where required.
• Manage social channels, curate newsletters, and lead high-priority distribution tasks and newsroom projects at short notice.
• Provide cover for colleagues, collaborate across departments, and help foster an inclusive, high-performance work environment.

This is a home and hub based role linked to our London hub, we are therefore open to candidates based in or able to commute to Canary Wharf. You will be working 5 days over a 7-day rota (including weekends and Bank Holidays).

Qualifications

Who are we looking for: We are seeking an adaptable audience advocate with excellent communication skills, newsroom writing experience, and a strong track record of expanding digital reach.

• Deep knowledge of media law.
• Strong understanding of social media platforms, newsletters, and audience engagement best practices.
• Newsroom writing experience with a passion for local and national digital storytelling.
• Track record of growing and engaging audiences across social, newsletter, or SEO channels.
• Proven ability to adapt to changing audience trends and business priorities, with strong line management and coaching skills if managing team members.

Additional Information

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers . If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Financial Wellbeing – Access Stream, our app for managing your finances, pay, rewards and benefits all in one place
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest‑free loans - including for season tickets and technology.

We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.