Audience Manager, Branded Content & Insights

thenewyorktimes; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

The New York Times in London is seeking an Audience Manager to lead end-to-end branded content distribution campaigns across on-site and off-site channels, developing audience strategies and driving campaign optimization.

You will work with creative, strategy, sales and media planning teams across London, Paris, Singapore and New York to deliver strong campaign performance and push measurement capabilities.

Qualifications

• Campaign management experience using tools such as Google Ads Manager, Pressboard, Social Media advertising (Facebook, Instagram, Youtube, TikTok)
• Experience with data analysis and storytelling, going beyond the “what” to tell the “why” within research results
• Experience managing stakeholders in a client facing role
• Capable of handling multiple projects in a fast paced, deadline driven environment

Responsibilities

• Schedule, manage and optimise distribution campaigns across The New York Times' on-site native placements, social media channels and third-party distribution networks.
• Develop weekly and end-of-campaign performance reports that translate campaign metrics into actionable insights for clients and internal stakeholders.
• Advise editorial, production and design teams on branded content best practices, new formats and distribution strategies.
• Partner with sales, strategy and creative teams during pre-sale to support pitches with audience insights, best practices and performance benchmarks.
• Manage multiple campaigns simultaneously while collaborating with cross-functional teams across international markets.
• Research audience behaviour, advertising trends and the competitive landscape to inform campaign strategy and identify new opportunities.
• Share campaign learnings and best practices to continually improve creative performance.
• Support the development and delivery of campaign effectiveness and brand measurement solutions, including brand lift studies and attention-based methodologies.
• Evaluate emerging measurement tools and vendor partnerships to expand T Brand Studio International's measurement capabilities.
• Collaborate with internal teams and external partners to test and scale new measurement frameworks that demonstrate business outcomes beyond traditional engagement metrics.

Skills

Campaign management

Data analysis & storytelling

Stakeholder management

Project management

Tools

Google Ads Manager

Pressboard

Social ads (Facebook/Instagram/YouTube/TikTok)

Job description

The New York Times in London is seeking an Audience Manager to lead end-to-end branded content distribution campaigns across on-site and off-site channels, developing audience strategies and driving campaign optimization.

You will work with creative, strategy, sales and media planning teams across London, Paris, Singapore and New York to deliver strong campaign performance and push measurement capabilities.