Audience Growth Editor | Data-Driven News Strategy

Daily Mail; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

25 days holiday

Pension plan and life cover

Discounts on online shopping, dining,

Onsite gym and health facilities

Job summary

The Daily Mail is recruiting a Senior Audience Editor to join our audience team in London. You will partner with editorial teams to inform editorial decision-making and audience strategy, translating data into actionable recommendations to grow and engage audiences on and off platform.

The role requires strong analytics, excellent communication, and the ability to present insights to senior stakeholders while coaching desks across the newsroom on engagement best practices.

Qualifications

• Bachelor’s degree in journalism, data or a related field.
• Experience in audience development or editorial data analysis.
• Strong analytical skills with data-driven decision making.
• Experience presenting to senior stakeholders.
• Knowledge of audience engagement across platforms.

Responsibilities

• Analyse complex audience and content performance data to identify trends and opportunities for growth and engagement on and off platform
• Translate data into actionable insights for the newsroom and provide desks with advice on commissioning, optimisation and distribution strategies
• Analyse search, social and audience trends to inform future strategy and avoid gaps in our coverage
• Identify repromotion opportunities and coach desks to optimise stories for specific audiences, platforms and user journeys
• Suggest and execute experiments aimed at better attracting, engaging and retaining our target audiences
• Deliver contextualised insights that inform future planning for major news events
• Build strong relationships with editors and stakeholders across the business, and work with them to roll out audience engagement best practice
• Work on developing content, distribution, growth and engagement strategies
• Present insights in meetings with authority, clarity and confidence
• Stay up to date with industry trends and audience engagement best practices

Skills

Data-driven storytelling

Editorial judgment

Strong communication

Stakeholder management

Audience development

Analytical thinking

Education

Bachelor’s degree in journalism, data or related field

Tools

SQL

Python

Data visualization tools

Job description

The Daily Mail is recruiting a Senior Audience Editor to join our audience team in London. You will partner with editorial teams to inform editorial decision-making and audience strategy, translating data into actionable recommendations to grow and engage audiences on and off platform.

The role requires strong analytics, excellent communication, and the ability to present insights to senior stakeholders while coaching desks across the newsroom on engagement best practices.