SEO & AI Discovery Lead for Platforms

News UK; City of Westminster; Hybrid; GBP 65,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Three days in-office per week

Job summary

News UK is seeking a strategic Audience Growth Lead to shape and deliver growth across The Sun and The Times. You will drive multi-channel strategies with a strong focus on SEO, platform management and generative AI search operations to maximise traffic and commercial revenue.

You will collaborate with the SEO management team to tailor content strategies for distinct readerships and oversee AI-enabled trend extraction, keyword research and content refresh cycles.

Qualifications

• Hands-on SEO and audience growth experience in digital publishing or media.
• Ability to translate data into editorial and commercial actions.
• Experience coordinating across Editorial, Commercial and Technical SEO teams.

Responsibilities

• Lead audience growth strategies across Organic Search, Google Discover, Google News, Social, Newsletters, Push Notifications and Internal Traffic.
• Optimize content for algorithmic platforms and seasonal campaigns (Black Friday, Christmas).
• Develop plans based on shopping trends and keyword opportunities for editorial teams.
• Oversee AI and LLM-related workflows to improve content indexing and relevance.
• Analyse traffic, conversion and revenue metrics to drive growth for two major brands.
• Collaborate with Editorial and Commercial teams to align audience strategy with revenue goals.

Skills

SEO

Audience growth

Content strategy

Google Discover

AI workflows

Analytics

Tools

Google Search Console

Google Trends

SEMrush

GA4

WordPress

Job description

News UK is seeking a strategic Audience Growth Lead to shape and deliver growth across The Sun and The Times. You will drive multi-channel strategies with a strong focus on SEO, platform management and generative AI search operations to maximise traffic and commercial revenue.

You will collaborate with the SEO management team to tailor content strategies for distinct readerships and oversee AI-enabled trend extraction, keyword research and content refresh cycles.