SEO & AI Platforms Growth Lead

News UK; London Borough of Southwark; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Three in‑office days per week

Job summary

News UK is seeking a senior SEO and audience growth leader to shape and deliver multi-channel strategies for The Sun and The Times. You will collaborate with SEO, editorial, and commercial teams to maximise traffic and revenue across Organic Search, Discover, News, social channels, and newsletters.

You will oversee AI workflows and content optimization for both tabloid and broadsheet readerships, while leveraging WordPress and enterprise publishing systems to maintain indexing and cite-ability

Qualifications

• Hands-on SEO and audience growth experience in digital publishing.
• Experience managing Google Discover, Social Media, Newsletters, and Organic Search.
• Strong knowledge of LLM tools and generative AI search engines.
• Strong technical SEO with Core Web Vitals and analytics tools.
• Commercial acumen with affiliate marketing understanding.
• Ability to tailor SEO copy and headlines for tabloid and broadsheet readers.
• Collaborative across Editorial, Commercial and Technical SEO teams.
• Familiarity with enterprise publishing systems like WordPress.

Responsibilities

• Drive distribution and audience growth strategies across Organic Search, Google Discover, Google News, Social Media, Newsletters, Push Notifications, and Internal Traffic.
• Optimise content for Black Friday and Christmas, aligning with algorithms and user behavior.
• Tailor content strategies to distinct readerships balancing volume and high‑intent recommendations.
• Identify emerging shopping trends and keyword opportunities for editorial plans.
• Oversee daily operations and visibility across LLMs and AI answer engines.
• Test and deploy AI workflows and prompt tools for trend extraction and updates.
• Analyse traffic, conversion rates and revenue to inform content and commercial leadership.

Skills

Hands-on SEO

Audience growth

Content distribution

LLM tools

Technical SEO

Affiliate marketing

Cross-functional collaboration

WordPress

Tools

Google Search Console

Google Trends

SEMrush

GA4

WordPress

Job description

News UK is seeking a senior SEO and audience growth leader to shape and deliver multi-channel strategies for The Sun and The Times. You will collaborate with SEO, editorial, and commercial teams to maximise traffic and revenue across Organic Search, Discover, News, social channels, and newsletters.

You will oversee AI workflows and content optimization for both tabloid and broadsheet readerships, while leveraging WordPress and enterprise publishing systems to maintain indexing and cite-ability