Associate Media Director, Performance

FINN Partners UK; Greater London; Remote; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first workplace

Hybrid in-office days in London

Job summary

FINN Partners UK is seeking an Associate Media Director, Performance to lead strategy across paid search, paid social and programmatic for multiple client accounts. You will translate client objectives into measurable media plans, manage budgets and drive optimization with data insights.

You will mentor a growing team, contribute to new business, and collaborate with strategy, creative and analytics to deliver integrated campaigns. This remote-first role offers hybrid in-office days in London.

Qualifications

• Experience leading performance media strategies across multiple channels.
• Hands-on knowledge of paid search, paid social and/or programmatic media.
• Experience managing significant client budgets and making investment decisions.
• Strong analytical skills and ability to translate data into insights.
• Leadership experience including mentoring and developing juniors.

Responsibilities

• Lead performance media strategy and planning across client accounts.
• Own development and presentation of media plans, forecasts and budgets.
• Oversee end-to-end management of paid media campaigns from planning to reporting.
• Provide strategic direction across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok.
• Mentor and manage performance media specialists, supporting career development.

Skills

Performance media strategy

Paid search

Paid social

Programmatic

Analytics

Leadership

Client management

New business pitches

AI tools

Google Ads

Meta / LinkedIn / TikTok

Tools

Ninjacat

Funnel

Google Analytics

Google Tag Manager

Campaign Manager

Job description

FINN Partners is a fast-growing, global independent marketing agency recognised for its bold ideas and collaborative spirit. Our expertise spans integrated marketing, media, and creative services, offering clients a unified team focused on business and brand growth. The Performance Media team leads performance strategy across paid search, social, programmatic, and audience insights, while the Brand Media team leads brand strategy across narrative and channel selection. The two teams build every media plan together, aligned to a single business outcome. Media joins client engagements at the earliest stages, working alongside strategy and creative to develop one integrated campaign. As the team grows, we're looking for an experienced performance media leader who operates across the full funnel to help build that muscle and develop the people doing it.

More about the role

As an Associate Media Director, Performance, you will lead performance media strategy across multiple client accounts, oversee campaign activation and optimisation, and mentor a growing team of performance media specialists.

You will be responsible for translating client business objectives into effective, measurable media strategies across channels including paid search, paid social, programmatic and other digital platforms. You will use data and audience insights to identify opportunities, optimise performance and provide clients with clear, actionable recommendations.

You will also play an important role in new business, working closely with Account, Strategy, Creative and Analytics teams to develop integrated performance solutions and bring new opportunities to life.

What You’ll Do

• Lead performance media strategy and planning across multiple client accounts, ensuring activity is aligned to business and marketing objectives
• Develop full-funnel performance strategies across paid search, paid social, programmatic and other digital channels
• Own the development and presentation of media plans, forecasts, budgets and performance recommendations
• Oversee the end-to-end management of paid media campaigns, from planning and activation through to optimisation and reporting
• Provide strategic direction across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok and programmatic platforms
• Lead campaign optimisation using performance data, audience insights and business outcomes to improve efficiency and results
• Establish and monitor KPIs, measurement frameworks and reporting approaches aligned to client objectives
• Analyse campaign performance and turn data into clear insights, recommendations and actions for clients
• Act as a senior performance media lead in client meetings, presentations and new business pitches
• Build strong relationships with clients and provide proactive strategic guidance on performance media
• Collaborate with brand media team members to develop fully integrated, holistic strategies that align brand and performance media channels and tactics to one higher order objective
• Collaborate with Account, Strategy, Creative and Analytics teams to develop integrated campaigns
• Mentor and manage performance media specialists, providing coaching, feedback and support for their professional development
• Manage performance reviews, goal setting and career development for team members
• Ensure campaigns and deliverables are accurate, on strategy and delivered on time
• Stay ahead of developments across platforms, technology, audience targeting, measurement and the wider performance media landscape
• Support new business through strategic ideation, media planning, scoping, proposal development and presentations
• Champion the use of AI and emerging technologies to improve the quality, efficiency and effectiveness of our work

Experience that contributes to success

• Media, performance marketing or advertising agency experience
• Proven experience developing and executing performance media strategies across multiple channels
• Strong hands‑on knowledge of paid search, paid social and/or programmatic media
• Experience managing significant client budgets and making investment decisions based on performance and business objectives
• Strong understanding of the full marketing funnel and how different channels work together to drive awareness, consideration, leads and conversions
• Strong analytical skills and the ability to translate campaign data into actionable insights
• Experience developing measurement frameworks, KPIs and performance reporting
• Experience using data and audience insights to inform targeting, optimisation and media strategy
• Strong client management and presentation skills
• Leadership experience, including mentoring and developing junior team members
• Experience with new business pitches and proposal development
• A strong understanding of the major self‑serve media platforms, including Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok
• Experience with programmatic platforms and/or DSPs is highly desirable
• Experience using GPT/AI tools to improve quality, accuracy and speed of work
• A curious, proactive approach and enthusiasm for emerging media technologies and trends
• Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
• Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
• Strong working knowledge of Google Ads, Microsoft Ads, Meta, LinkedIn and other paid media platforms
• Experience with Google Analytics and Google Tag Manager
• Experience with Google Campaign Manager and/or other ad serving and measurement platforms
• Strong understanding of attribution, conversion tracking and digital measurement
• Experience with Account-Based Marketing (ABM) and audience targeting strategies
• Strong proficiency in Google Workspace, particularly Sheets, Docs and Slides
• Strong proficiency in Microsoft Office, particularly Excel and PowerPoint
• Ability to conduct critical analysis and identify meaningful insights
• Excellent written, verbal and visual communication skills
• Strong problem-solving and decision‑making skills
• Solid project management and organisational skills
• High level of accuracy and attention to detail
• Ability to manage multiple accounts, priorities and deadlines
• Ability to build strong relationships and collaborate effectively across teams
• Ability to rally teams around new solutions and ways of working

FINN's promise to You!

At FINN Partners, we believe our strength comes from our people and the perspectives they bring. As a global, independent agency built on collaboration and entrepreneurship, we know that creativity and communications thrive when informed by diverse experiences, backgrounds, and ideas!

We are committed to building teams that reflect the world we live in and the audiences we serve. By bringing together talented individuals with different viewpoints, we are better equipped to deliver bold thinking, foster meaningful connections, and create impactful work for our clients. Your unique perspective is not only valued - it’s essential to how we innovate and succeed together.

We also believe that great work happens through connection and collaboration. Our teams operate in a hybrid environment that supports in‑person collaboration alongside flexibility. We encourage open conversations around individual needs and are committed to providing reasonable accommodations throughout the hiring process and beyond

Where You’ll Work

We're a remote‑first workplace, with optional in‑office days available at our London office.