Associate Manager, Media

Equality Now; United Kingdom; Remote; GBP 30,000 - 36,000; Full time

Job summary

Equality Now seeks an Associate Manager, Media to advance global media visibility and support the Eurasia programme. This remote, global role combines media strategy, editorial excellence, and journalist engagement across regional teams.

You will lead on monitoring, reporting, and risk-aware communications while shaping content for diverse audiences and outlets. You will work with the Eurasia team, produce high-quality materials, manage media opportunities, and use AI tools responsibly to

Qualifications

• 6+ years of professional experience in media and communications.
• Experience with media monitoring, evaluation and reporting.
• Experience managing databases and analytics tools.

Responsibilities

• Produce high-quality media content for a range of audiences, outlets and platforms.
• Lead media monitoring, evaluation and impact reporting across regions.
• Develop and implement regional communications strategies and editorial calendars.
• Coordinate media outreach, pitches and journalist engagement to secure coverage.

Skills

Media relations

News judgement

Copywriting

Strategic planning

Bilingual English/Russian

Education

Bachelor’s degree or equivalent

Tools

Meltwater

Muck Rack

Job description

Organizational Unit:

Communications

Reports To:

Associate Director, Media

Supervises:

This position does not supervise staff.

Location:

Equality Now is a remote organization. This position may be based in the UK.

MISSION OBJECTIVE:

Working across Equality Now’s international Communications Team, the Associate Manager, Media will play a central role in advancing the organisation’s mission to promote and protect the rights of women and girls through strategic media advocacy. Combining proactive and reactive media management, high-quality content production and media impact analysis, the role will help bring greater public attention to priority women’s rights issues across regions. Responsibilities include securing positive national, regional and international media coverage that raises the profile of Equality Now, its experts, coalition partners and advocacy priorities; builds public and political support for progressive legal reform and the effective implementation of legal protections; and promotes Equality Now’s reputation as a trusted, authoritative and influential leader on gender equality and women’s rights. The role will also provide dedicated communications support to Equality Now’s Eurasia programme.

PORTFOLIO OVERVIEW:

The Associate Manager, Media will play a strategic role in driving global media visibility for Equality Now, the issues we work on, the knowledge products we produce, and the coalitions we are members of. Working remotely with Communications and Programmes colleagues across regions, the role combines media strategy planning and execution, editorial excellence, and journalist/ editor relationship management to capitalise on timely media opportunities tied to campaigns, strategic litigation, research launches, and news moments. The role will also lead on media monitoring, tracking and recording media KPIs, and media impact reporting. Additional responsibilities include horizon scanning, narrative mapping and media risk analysis to identify emerging narratives, anti-rights activities, gendered disinformation, misinformation and malinformation, and potential communications risks. The role will use AI and digital analysis tools responsibly, with appropriate verification and human editorial oversight, to provide insights that anticipate and mitigate backlash and harmful narratives, inform narrative briefings, evidence-based communications strategies, messaging, crisis communications and proactive approaches. Risk-sensitive media engagement will advance Equality Now’s programme and advocacy objectives while safeguarding colleagues, partners and those whose stories and expert insights are featured in communications content, including in vulnerable contexts where security risks and restrictions on civic and media freedoms are heightened. The Associate Manager, Media will provide dedicated, comprehensive communications support to Equality Now’s Eurasia programme, and fluency in written and spoken English and Russian is essential. The Eurasia portfolio advances the rights of women and girls through legal and policy advocacy, partnerships, and public engagement across the region. Media work helps bring attention to the issues and perspectives emerging from that work and build understanding of the changes advocates are seeking.

MAJOR DUTIES AND RESPONSIBILITIES:

The following is a general outline of duties and responsibilities for this role. It is not an exhaustive list, and additional duties may be assigned or removed at the discretion of the Associate Director, Media is to meet organisational needs and priorities.

Purpose: Apply Foundational Knowledge

• Produce high-quality media content for a range of audiences, outlets and platforms.
• Generate impactful national, regional and international media coverage of Equality Now’s experts, partners and priority work. Pitch and place media coverage and support and oversee media placement by communications team colleagues.
• Support the development and implementation of media strategies across regions and thematic areas to advance advocacy and campaign objectives, raise awareness of priority issues, engage target audiences, and position Equality Now and its experts as trusted sources and thought leaders.
• Collaborate with communications colleagues to identify and capitalise on media opportunities, and plan and deliver outreach campaigns. This includes developing news angles and pitches, identifying priority outlets, coordinating content production and journalist engagement, managing timelines and approvals, and adapting approaches to maximise media coverage, reach and impact.
• Support communications colleagues in planning and adhering to media production timelines, establishing realistic and comprehensive schedules, managing sign-off processes, and ensuring timely delivery of media content and plans.

Engagement: Knowledge Building & Collaboration

• Support media training for Equality Now staff and external partners; develop and update high-quality training materials and toolkits that reflect best practice and gender sensitivity.
• Maintain and update Equality Now’s global media contact database and media outreach logs.
• Lead the management of Equality Now’s media monitoring, evaluation and impact reporting, working closely with the Officer, Media to ensure coverage is systematically tracked, analysed and reported internally.
• Use analytics tools, including Meltwater and Muck Rack, to generate performance reports and actionable insights that demonstrate impact and inform future media and advocacy strategies. Support communications colleagues with using these tools.

Delivery: Operational Awareness & Action

Media content production

• Write, edit, and sub-edit media content, including press releases, op-eds, media briefings, case studies, Q&A, and blog posts.
• Translate complex research, policy, and legal material into accurate, accessible, and persuasive content suited to advocacy and media audiences.
• Adapt stories, tone, and format for different outlets, audiences, cultures, and media markets, taking care that content does not reinforce stereotypes or cause harm.
• Ensure media content meets Equality Now’s editorial, brand, style, and messaging standards and is appropriate for the intended audience and channel.
• Apply relevant search and geographic targeting practices to improve the visibility of digital media content without compromising accuracy or editorial integrity.
• Ensure all media content is factually accurate, compelling, well-structured and consistent with Equality Now’s brand, tone of voice, house style, messaging and values. Apply SEO, GEO, AEO and geographic targeting best practices, including relevant keywords, metadata and search-friendly language, to maximise visibility, reach and engagement without compromising editorial quality or integrity.

Media engagement and relationship management

• Build and maintain relationships with journalists, editors, and producers across national, regional, and international media.
• Identify and maintain media contacts by issue, geography, and outlet type, and seek opportunities across traditional and emerging media.
• Develop tailored pitches and proactively place stories, interviews, and op-eds in outlets that reach priority audiences.
• Respond promptly to media requests, coordinating with subject matter experts and regional teams. Arrange interviews, prepare briefings and spokespeople, draft or edit quotes, and manage follow-up.
• Identify notable media coverage and work with communications and digital colleagues to amplify it through appropriate channels.

Communications support for the Eurasia programme team

• Work closely with Equality Now’s Eurasia programme team to develop and implement regional communications strategies, workplans and editorial calendars. Plan and coordinate communications for regional campaign launches, research publications, advocacy events, webinars and other external engagement opportunities, including developing promotional materials, coordinating media outreach and managing production timelines and approvals.
• Integrate regional priorities into global communications planning, coordinate messaging and content production. Help build an understanding among program colleagues and coalition partners of communications procedures and workflows.
• Produce, edit and coordinate high-quality communications content for regional and international audiences, including website copy, blogs, press releases, op-eds, media pitches, social media content, case studies, key messages and other advocacy and campaign materials.
• Support development and delivery of Eurasia-focused digital communications, including producing and managing content for regional social media channels and collaborating with the Digital Team on website content, digital campaigns and audience engagement.
• Produce, edit and coordinate Russian-language communications content, including adapting materials for regional audiences and overseeing translations to ensure accuracy, cultural sensitivity and consistency with Equality Now’s editorial standards.
• Identify and capitalise on media opportunities across Eurasia, developing news angles and tailored pitches, securing media coverage, and building relationships with journalists, editors and producers. Develop and maintain regional media contact lists.
• Collaborate with Equality Now’s network of civil society partners and coalitions across Eurasia to develop and amplify communications relating to joint advocacy, campaigns, research, legal and policy developments, and other priority activities. Provide guidance and training to strengthen regional and partner communications capacity.
• Monitor regional media coverage, public discourse, anti-rights activities and emerging narratives to identify communications opportunities and risks. Apply risk-sensitive approaches to messaging, media outreach and public engagement, anticipating potential backlash and safeguarding requirements.
• Track Eurasia communications activities, media coverage and performance against agreed objectives and KPIs. Contribute communications results and impact analysis to internal and donor reporting, using insights to inform future planning and strengthen communications effectiveness.

Narrative intelligence, information integrity, and communications risk

• Monitor and analyse how gender equality and women’s rights issues are framed across media and digital platforms, including emerging anti-rights narratives and gendered disinformation.
• Identify communications risks and opportunities that may affect Equality Now, its partners, spokespeople, or advocacy objectives, and share findings to inform media planning and messaging.
• Produce or contribute to narrative intelligence reports and briefings, translating findings into practical recommendations for campaigns, media outreach, and timely responses.
• Help colleagues develop accurate, evidence-based responses to harmful or misleading narratives, working with relevant teams and external partners where appropriate.
• Use AI and other digital tools responsibly in media monitoring and narrative analysis, verifying findings and applying human editorial judgment before using them in communications decisions.

POSITION REQUIREMENTS & TARGET SKILLS PROFILE:

Substantive Knowledge

• Understanding of international media landscapes, news cycles, and regional sensitivities.
• Strong news judgement and ability to identify what makes a story relevant, timely, and newsworthy across global markets.
• Adept at extracting key messages from reports, strategic litigation, legal decisions, and other complex materials.
• Understanding of reputational and safeguarding risks involved in rights-based advocacy across countries and regions.
• Knowledge of social media for amplifying news and content.

Communication Skills

• Fluent written and spoken English and Russian required.
• Excellent written and verbal communication skills, including the ability to develop, refine, and distil complex concepts into clear messaging, speaker briefings, and program or event-related content.
• Strong interpersonal and cross-cultural communication skills, with a proven ability to foster collaboration and cultivate trust-based relationships aligned with Equality Now’s mission and values.
• Demonstrated ability to engage organisational leadership, high-profile individuals, speakers, supporters, donors, and local partners with poise, professionalism, and diplomacy.

Execution Skills

• Exceptional copywriting, sub-editing, and storytelling skills, with a demonstrable record of producing high-quality press and editorial content.
• Comfortable working independently as a proactive self-starter within a remote, global team environment.
• Strong workload, workflow, and time-management skills, with the ability to perform under pressure, meet tight deadlines, balance competing priorities, and respond flexibly to breaking developments.
• Proven experience managing complex, multi-stakeholder approval processes in large or matrixed organisations.
• Demonstrated ability to pitch and place stories persuasively in national and international media; strategic, persistent, and proactive in media outreach and content placement.
• Excellent interpersonal, diplomatic, and relationship-management skills, with a collaborative, solutions-oriented approach.
• Ability to coordinate effectively across time zones with global staff, partners, and vendors.
• Willingness and ability to travel domestically and internationally on occasion, and to work evenings and weekends as required by events and media moments.

Targeted Specialised Knowledge

• Bachelor’s degree in a related field or equivalent combination of education and experience required.
• 6+ years of professional experience in media and communications.
• Knowledge of and interest in international human rights issues; familiarity with human rights frameworks and global policy processes is desirable.
• Experience in advocacy-driven communications or NGO campaigns.
• Experience with media monitoring, evaluation, and reporting is desirable.
• Experience managing databases and familiarity with analytics and database tools such as Meltwater and Muck Rack are desirable.

COMPENSATION:

At Equality Now, our compensation philosophy reflects our commitment to advancing the human rights of women and girls through lasting legal and systemic change. We approach pay holistically, recognizing base salary as one part of a broader total rewards package designed to support employee wellbeing, growth, and long-term engagement.

Base Salary Range: USD $40,342 to $47,416 (£31,063.34 - £36,510.32 GBP)

The final offer will be determined based on several factors, including geographic location, relevant experience, demonstrated skills, qualifications, and internal equity. Equality Now also provides a comprehensive total rewards package, including retirement benefits, generous leave, and professional development opportunities.

Equality Now is strong because it is diverse. We actively seek a diverse applicant pool and encourage candidates of all backgrounds to apply. Equality Now is an Equal Opportunity Employer. Employees are selected based on their qualifications and ability, without regard to race, color, religion, sex, gender identity or expression, language, political or other opinion, nationality, ethnic or social origin, disability, pregnancy, mental status, HIV status, age, marital status, sexual orientation, or any other status protected by applicable law. We welcome and value all forms of diversity.