Manager, Audience Insights and Impact

Human Rights Watch, Inc.; United Kingdom; Remote; GBP 75,000 - 98,000; Full time

Job summary

Human Rights Watch seeks a Manager, Audience Insights and Impact to lead audience research and measurement across our communications. You will combine quantitative and qualitative methods to inform editorial decisions, distribution strategies and advocacy campaigns, building dashboards and reporting to drive impact.

This fixed-term one-year role collaborates across offices and teams. Strong analytical ability, GA4 expertise, data visualization skills and fluency in English are essential.

Qualifications

• Bachelor's degree in a relevant discipline or equivalent professional experience.
• At least five years of audience insights, analytics or research experience.
• Experience with GA4 and data visualization tools; ability to translate data into insights.

Responsibilities

• Lead audience research and analysis to understand priority audiences and behaviors.
• Analyze performance across HRW's communications channels and formats.
• Translate findings into recommendations for distribution strategies and content formats.
• Develop KPIs and dashboards to measure impact across channels and languages.
• Collaborate with HRW teams to embed insights into decision-making.

Skills

Analytical skills

GA4 analytics

Data visualization tools

Fluent English

Project management

Education

Bachelor's degree in a relevant discipline

Tools

Google Analytics 4

Data Studio

Power BI

Tableau

Salesforce Marketing Cloud

Sprout Social

SQL

Job description

FIXED-TERM FULL-TIME JOB VACANCY

MANAGER, AUDIENCE INSIGHTS AND IMPACT

AUDIENCE ENGAGEMENT DIVISION

Location: London, Berlin, Brussels, Stockholm or Amsterdam

Application Deadline: 22 November2026

Human Rights Watch (HRW) is seeking a Manager, Audience Insights and Impact to help us better understand our global audiences and strengthen the reach and impact of our communications. Combining audience research, data analysis, and impact measurement, the successful candidate will turn data into actionable insights that shape editorial decisions, distribution strategies and advocacy communications around our human rights work. You will establish consistent measurement and reporting practices across HRW’s outreach efforts, helping communications teams understand not just how our content performs, but who it reaches, who it doesn’t, how audiences respond, and what we need to adapt to drive increased ambition and impact. This fixed-term one-year role is new and sits within the Audience Engagement division of HRW's Communications Department, reporting to the Associate Director of Audience Engagement, and will work closely with colleagues across the Communications Department. Candidates must be based within commuting distance of HRW's offices in Amsterdam, Berlin, Brussels, London or Stockholm and able to work from their local office as needed.

Responsibilities:

• Lead audience research and analysis, using quantitative and qualitative methods to understand priority audiences, their needs, behaviors, and information habits.
• Analyze performance across HRW's communications outreach, including earned media, website, social channels, video, newsletters, and other digital products.
• Translate findings into recommendations for distribution strategies across functions, including content choices, formats, and channels.
• Identify changes in audience behavior and the media landscape that affect HRW’s communications, including search, AI-driven discovery, and emerging platforms.

Measurement and impact

• Develop shared KPIs, benchmarks and measurement frameworks aligned with HRW’s communications objectives across channels and languages.
• Evaluate priority investigations, reports and campaigns using performance data and qualitative evidence; work with colleagues – including in Advocacy and Research – to assess communications’ contribution to wider outcomes.
• Support practical testing and experimentation, ensuring lessons inform future editorial and campaign planning.

Reporting, systems and collaboration

• Build and maintain dashboards and concise reporting that bring together earned-media, web, social, video, and email insights, with clear recommendations for teams and leadership.
• Improve tracking, tagging, data quality and reporting standards; provide analysis for priority campaigns and donor or fundraising requirements.
• Work with managers, editors and outreach colleagues to embed insights into decision-making; strengthen data literacy through guidance and training.
• Work with vendors and colleagues to improve analytics tools and promote responsible, privacy-conscious use of audience data.

Education:

A bachelor’s degree in a relevant discipline or equivalent professional experience.

Experience:

At least five years’ relevant experience in audience insights, digital analytics, communications research, impact evaluation, or a related field.

• Strong quantitative and qualitative analytical skills, including audience research, segmentation and interpretation of performance metrics.
• Experience with Google Analytics 4, social media analytics and data visualization or dashboard tools (e.g. Data Studio, Power BI or Tableau).
• Ability to develop KPIs, explain the limits of impact evidence and communicate findings clearly to non-specialists.
• Excellent writing, presentation, collaboration and project management skills; fluency in English and commitment to HRW’s mission.

Desired Skills

• Experience in advocacy impact evaluation or monitoring, evaluation and learning (MEL), and in multilingual or multi-market analysis.
• Familiarity with media-monitoring or listening tools, Sprout Social, Salesforce Marketing Cloud, SQL or other advanced analysis tools.
• Proficiency with traditional media and PR tracking tools such as Meltwater, PRNewswire, Cision, TalkWalker, and Newswhip.
• Experience in project management software such as Asana, Monday.com or similar products.
• Knowledge of digital discoverability, experience managing research or analytics vendors, or proficiency in an additional HRW language.

Other:

Applicants for this position must possess valid work authorization for the location where they wish to be based.

Salary and Benefits:

HRW seeks exceptional applications and offers competitive compensation and employer paid benefits.

Human Rights Watch is strong because it is diverse. We actively seek a diverse applicant pool and encourage candidates of all backgrounds to apply. Human Rights Watch does not discriminate on the basis of disability, age, gender identity and expression, national origin, race and ethnicity, religious beliefs, sexual orientation, or criminal record. We welcome all kinds of diversity. Our employees include people who are parents and nonparents, the self-taught and university educated, and from a wide span of socio-economic backgrounds and perspectives on the world. Human Rights Watch is an equal opportunity employer.

Human Rights Watch is an international human rights monitoring and advocacy organization known for its in-depth investigations, its incisive and timely reporting, its innovative and high‑profile advocacy campaigns, and its success in changing the human rights‑related policies and practices of influential governments and international institutions.