Associate Director - Sports PR

MLS Talent; England; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A dynamic PR agency in the United Kingdom is seeking an Associate Director - Sports PR to oversee multiple client accounts, mentor a talented team, and lead impactful strategies in sports public relations. The ideal candidate will bring a strong track record in client relationship management and creativity, with responsibilities including delivering high-quality campaigns and fostering team development. This hybrid role offers the opportunity to shape the future of sports PR campaigns and connect with key industry figures.

Qualifications

• Proven ability to manage multiple accounts and teams simultaneously.
• Strong track record in building and growing client relationships.
• Excellent mentorship skills to keep the team motivated.

Responsibilities

• Deliver exceptional service across client accounts and lead campaigns.
• Plan strategically around sporting calendars and key events.
• Build relationships across the sports ecosystem.

Skills

Managing multiple accounts

Creatively minded

Building client relationships

Pitching and generating opportunities

Mentorship skills

Understanding of sports landscape

Job description

Associate Director - Sports PR

Hybrid working - 3 days a week in the office

If you’ve got leading agency experience or have worked at a top rights holder or brand in the sports world, we want to hear from you. As Associate Director you’ll be stepping into a role where you can oversee multiple client accounts, mentor a talented team, and play a key part in shaping strategies across the sports ecosystem.

What you’ll bring as an Associate Director:

• Proven ability to manage multiple accounts and teams simultaneously
• Be creatively minded
• Strong track record in building and growing client relationships
• New business savvy, including pitching and generating fresh opportunities
• Excellent mentorship skills – you know how to keep your team happy, motivated, and developing
• A broad understanding of the sports landscape – rights-holders, governing bodies, broadcasters, competitions, and commercial partnerships

What you’ll do:

• Deliver exceptional service across client accounts and lead high-quality campaigns
• Plan strategically around sporting calendars, key events, and commercial opportunities
• Build and maintain senior-level relationships across the sports ecosystem
• Oversee budgets, reporting, and financial planning
• Lead media, influencer, and social strategies to maximise impact
• Champion creativity, brainstorms, and innovative responses to client briefs
• Foster a positive, high-performing agency culture while supporting your team’s growth
• Lead new business initiatives – from pitch creation to presenting and winning new clients

This is a high-impact, hands‑on role where your expertise will shape the future of sports PR campaigns. If you’re ready to bring your experience, leadership, and creativity to a vibrant agency environment, we’d love to connect!

Get in touch today!

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Public Relations