Associate Director, Planning, EMEA

PHD UK; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

PHD UK is seeking an Associate Director of Planning for the EMEA region, focusing on media strategy for a major FMCG client. This role involves leading media planning efforts, collaborating with various teams, and mentoring junior staff. The ideal candidate will have experience in local media planning and a passion for innovative strategies.

Qualifications

• Experience in local media planning or strategy.
• FMCG experience or interest in personal hygiene categories.
• Proven ability to build and present strategic media plans.

Responsibilities

• Lead comms planning excellence and integrate evidence for media plans.
• Advocate for brand marketing investment and ensure connections to eCommerce.
• Mentor team members to develop strategic and planning skills.

Skills

Media planning

Strategic thinking

Collaboration

Analytical skills

Innovative media approaches

Job description

PHD Greater London, England, United Kingdom

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About The Role

PHD EMEA is seeking an Associate Director of Planning to focus on the EMEA business for a major FMCG / CPG company. This role is a result of recent expansion and restructuring within our team.

The successful candidate will lead comms planning excellence by integrating evidence and ideas to craft compelling annual media plans, strategic campaign plans, and the planning framework for media teams. Collaboration with local agency media teams and digital buyers will be essential to produce integrated plans that meet KPIs.

You will play a key role in advocating for brand marketing investment, ensuring full funnel connections to eCommerce, and encouraging innovative media approaches, including humor and striking placements in categories where purchasing is habitual.

Regular communication with clients, collaboration with creative agencies, and internal teams such as strategy, digital planning, and eCommerce will be part of your responsibilities. Mentoring team members to develop their strategic and planning skills is also expected.

This regional planning role involves media planning across more than four markets, ideal for those from local media teams seeking broader regional experience.

About You

• Experience in local media planning or strategy
• FMCG experience or interest in categories like personal hygiene, focusing on brand awareness, consideration, and conversion
• Experience working with buying and investment teams to translate planning ideas into tactical media plans
• Proven ability to build and present strategic media plans to clients
• A passion for innovative media approaches
• Ability to analyze and understand the reasons behind decisions or objections
• Comfort discussing the role of various channels and formats in the consumer journey and communication objectives

About The Agency

PHD is a growth-driven media agency founded in London in 1990, known for strategic and creative planning. With over 100 offices in 74 countries, we focus on innovative campaigns leveraging data and technology to drive remarkable growth.

For more information, visit https://www.phdmedia.com/

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Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Advertising Services

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