Associate Director - Media Activation

Real Chemistry; London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

Real Chemistry is seeking an experienced Associate Director, Media Activation, to manage campaign strategies and execution in the healthcare industry. You'll oversee a team while ensuring campaign success across various media platforms. The role requires strong experience in digital media, particularly within healthcare, to navigate the regulatory landscape and effectively reach HCP and patient audiences. If you're adaptable, organized, and ready to take on a leadership role in a dynamic environment, we want to hear from you.

Benefits

25 days holiday

Private medical insurance

Dental insurance

Pension contributions

Health and wellness reimbursements

Free healthy snacks

Qualifications

• 5+ years managing digital media campaigns with strong ownership of platform management.
• Hands-on experience in Paid Social and/or Paid Search, particularly in healthcare.
• Strong analytical, project management, and problem-solving abilities.

Responsibilities

• Lead tactical strategy and planning for media campaigns.
• Act as platform expert for campaign setup and optimization on platforms like LinkedIn and Meta.
• Oversee onboarding and training of junior team members.

Skills

Social media campaign management

Analytical skills

Communication skills

Project management

Education

5+ years of experience in digital media

Experience with HCP or patient media platforms

Tools

Microsoft Excel

PowerPoint

Word

Job description

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It's not every day we have a chance to make the world a healthier place—but here, it’s our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It’s with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It’s our passion. And if you’re still reading, we’re guessing it might be yours too. We are looking to add to our alchemic mix of more than 2,000 talented professionals. At Real Chemistry, we don’t just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?

Real Chemistry is looking for an Associate Director, Media Activation to join our growing team!

The Associate Director, Media Activation is responsible for campaign strategy, planning, execution and management while also overseeing and coaching Managers on the same accounts. The AD must be wholly comfortable being independent and capable of managing their own workload, projects and day-to-day tasks as well as delegating and managing other members of the team. The AD serves as the primary point of contact for internal teams on all matters related to campaign activation. While providing thought leadership, the AD builds strong relationships and establishes clear lines of communication with internal teams and external partners. ADs will have a direct line of communication to senior team members to support two-way knowledge sharing. The AD is responsible for overseeing onboarding and training of junior team members on account specifics, media buying platforms/tools and campaign management best practices.

This UK-based role sits within the EMEA Media Activation team and focuses on supporting global campaigns across a variety of clients, media formats, and channel types. Experience in the healthcare industry is essential – particularly with HCP and/or patient audiences given the regulatory complexity of the space.

The ideal candidate will have strong social media campaign management experience, along with excellent analytical and communication skills. Hands-on experience with social strategy, content development, and activation is essential. Expertise in platform execution is a must - candidates should be able to independently manage end-to-end campaign delivery, including troubleshooting platform or delivery issues without support. Collaboration across internal teams (Integrated Media, Strategy, Analytics, Creative, etc.) is key to success in this role.

What you’ll do:

• Lead tactical strategy and planning for campaigns based on briefs
• Apply understanding of the healthcare landscape, including experience with HCP or patient media platforms, to develop audience-relevant plans in regulated environment
• Act as a platform expert across LinkedIn and Meta, owning campaign setup, optimization, and reporting end-to-end without support
• Navigate internal operational processes confidently, ensuring campaigns are launched and maintained in line with team SOPs and approval flows
• Contribute to social content strategy and creative development, bringing platform-specific insights to inform planning
• Represent the team in meetings/status calls to ensure alignment between capabilities and client/brand needs
• Pull platform reports and generate insights for analytics readouts and client deliverables
• Oversee monthly billing and reconciliation between vendors and internal teams
• Lead campaign planning alongside senior team members and the Integrated Media team
• Vet vendor offerings regularly to ensure the use of best-in-class tools and tech
• Maintain strong relationships and communication with vendor partners
• Provide timely updates to all stakeholders, both internal and external
• Participate in client conversations and meetings when applicable, with support from senior team members
• Support communications across accounts - from brief response and strategic recommendations to measurement planning, campaign launch, optimization, and final reporting
• Prepare client-facing presentation slides summarizing campaign performance, optimizations, recommendations, and wrap-ups
• Onboard and train Managers/Associates on account-specific processes and platforms

This position is a perfect fit for you if:

• You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving
• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data
• You are a highly organized self-starter, able to work independently and under tight deadlines

What you should have:

• 5+ years of professional experience working in digital media as a campaign manager – while owning buying platform management, campaign management, optimization and digital media operations
• 3+ years of hands-on platform experience – Paid Social and/or Paid Search
• Experience developing social media strategy, content recommendations, and paid campaign activation
• Familiarity with healthcare campaigns and regulatory environments (i.e., ABPI)
• Experience with HCP or patient endemic media platforms is an advantage
• Successful track record of taking on increasing levels of responsibility
• Ability to multi-task and prioritize accordingly in a dynamic, fast-paced work environment
• Experience with leading day-to-day meetings, statuses, calls
• Experience with client communication and deliverables
• Ability to identify, troubleshoot and effectively resolve issues
• Excellent oral and written communication skills
• Excellent analytical and critical thinking skills
• Excellent project management and time management skills
• Proficiency in Microsoft Excel, PowerPoint & Word

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US and Europe with many employees and clients that serve as hubs where and when they need us.For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be.Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including a primary office location near in Moorgate, 25 days holiday, private medical insurance, dental insurance, and pension contributions. Other perks include health and wellness reimbursements, happy hours, and free healthy snacks to keep you running all day long. Learn more about our great benefits and perks at: http://www.realchemistry.com/.

*Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations

• Industries

  Public Relations and Communications Services and Advertising Services

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