Associate Director, Influencer

Brainlabs; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Brainlabs is an independent, founder-led agency shaping the future of media. We combine people and AI to maximise client revenue with a scientific approach.

We are recruiting an Associate Director in our Influencer team to shape ambitious campaigns, lead delivery, and drive profitability for major brands. You will define objectives, measure success against KPIs, manage a senior activation team, and own the commercial scope of works.

Qualifications

• Strong Influencer expertise with 6+ years’ experience.
• Track record of creating Influencer campaigns that deliver results.
• Commercially minded and able to spot growth opportunities.
• Confident, dynamic and authentic with client relationship skills.
• Ambitious to grow client relationships and win new business.
• Understands how Influencer works with other channels to drive impact.
• Enjoys developing others and raising the bar for Influencer expertise.
• Excellent presenter and storyteller, comfortable with data and detail.

Responsibilities

• Lead the delivery of highly successful Influencer campaigns that outperform KPIs and deliver value to clients.
• Drive client growth, identifying opportunities for repeat business and cross-sell.
• Be a trusted expert and senior day-to-day client partner with regular facetime.
• Champion best practice, processes and guidelines to improve efficiency and quality.
• Own the commercial performance of your team, managing scopes and profitability.
• Lead and develop others across the practice, raising the standard of Influencer expertise.
• Share knowledge and raise the bar for Influencer excellence across the practice.

Skills

Influencer expertise

Campaign experience

Commercial acumen

People skills

Business development

Omnichannel awareness

Mentoring

Presentation skills

Job description

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

So you’re interested in becoming a Associate Director in our Influencer team? Let's dive into what that means:

As an Associate Director, you’ll help shape ambitious influencer work and lead its delivery for clients. You’ll help define campaign objectives and measure success and impact against overall campaign goals and wider client KPIs, leading and supporting your activation team to bring great work to life. You’ll be responsible for the commercial scope of works for your clients, driving profitability, cross-sell and repeat revenue, while actively identifying opportunities to grow existing accounts. You’ll also create and champion innovative new ideas, challenging clients to think differently and applying our test and learn approach to create work that delivers.

In this role you will:

• Lead the delivery of highly successful Influencer campaigns that outperform KPIs, deliver against client objectives and create long-term value, bringing your expertise to every brief.
• Drive client growth, identifying opportunities for repeat business, cross-sell and turning new clients into long-term partnerships.
• Be a trusted expert and senior day-to-day client partner, building strong relationships through regular facetime..
• Champion best practice, processes and guidelines, driving continual improvement, greater efficiency and higher quality across the practice.
• Own the commercial performance of your team, managing scopes and profitability against internal guidelines and targets.
• Lead and develop others across the practice, raising the standard of Influencer expertise across your team.

We’re looking for someone who:

• Strong Influencer expertise with 6+ years’ experience and a genuine passion for creators, culture and social.
• A track record of creating Influencer campaigns that get people talking and deliver results.
• Naturally curious, commercially minded and switched on to what’s happening online.
• Confident, dynamic and authentic, with the energy to build great client relationships and sell an idea.
• Ambitious and driven to grow client relationships, spot opportunities and win new business.
• A good understanding of how Influencer works with other channels to drive greater impact.
• Passionate about developing others and raising the bar for Influencer expertise.
• A great presenter and storyteller, comfortable with data and strong on detail and delivery.

And this is what success looks like in the role:

• Live our culture code and bring the Brainlabs Creates energy every day.
• Deliver campaigns that hit or outperform their objectives, with quality at the heart.
• Drive strong commercial performance across your accounts, hitting profitability targets and creating opportunities for growth.
• Build happy, long-term client relationships that lead to repeat and cross-sell opportunities.
• Champion smarter ways of working, from technology and automation to process and optimisation.
• Develop your team, maximise their impact and create a culture of learning and growth.
• Share your knowledge and raise the bar for Influencer expertise across the practice.

What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

A note on our offices: We pride ourselves in being a company with an office-centric culture and, for the majority of roles we expect people to be in commuting distance of the office and come in for around 3 days per week.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!