Associate Director, Implementational Planning Cross-Channel

wppmedia; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

WPP Media in the United Kingdom is seeking an Associate Director Implementational Planning to drive day-to-day cross-channel media planning and activation. You will translate client strategies into detailed implementational plans across all media, ensuring seamless execution and measurable outcomes.

You will collaborate with specialists, manage client relationships, and lead a team to optimise performance using data and advanced testing frameworks.

Qualifications

• Extensive experience in media planning across multiple channels.
• Ability to translate brand strategies into detailed tactical plans.
• Strong client management and presentation skills.
• Proven capability to lead and mentor junior staff.

Responsibilities

• Line management and development for junior team members.
• Act as primary day-to-day client contact for delivered plans.
• Create integrated roadmaps across channels aligned with brand goals.
• Lead cross-channel optimisation and measurement initiatives.
• Test and implement new tools and AI-driven approaches within campaigns.

Skills

Media planning

Cross-channel activation

Client relationship management

Analytics & data interpretation

AI-driven optimisation

Team mentorship

Proficiency in planning tools

Tools

WPP Open

OASIS framework

Job description

WPP Media in the United Kingdom is seeking an Associate Director Implementational Planning to drive day-to-day cross-channel media planning and activation. You will translate client strategies into detailed implementational plans across all media, ensuring seamless execution and measurable outcomes.

You will collaborate with specialists, manage client relationships, and lead a team to optimise performance using data and advanced testing frameworks.