Assistant Store Manager - Full Time

JD GROUP; Greater London; On-site; GBP 26,000 - 36,000; Full time

Job summary

JD GROUP is seeking an Assistant Store Manager in Greater London to support the Store Manager in driving sales, leading the team on the shop floor, and upholding brand standards. You will contribute to delivering exceptional customer experiences and ensuring daily operations run smoothly.

You’ll coach colleagues, monitor KPIs, manage till and stock processes, and help maintain high presentation and compliant standards across shifts.

Qualifications

• Proven leadership experience in retail or supervisory roles.
• Ability to interpret KPI and sales data to support decisions.
• Strong communication and interpersonal skills for team and customer interactions.
• Experience directing store operations and driving performance on the shop floor.
• Track record of contributing to KPI achievement in retail settings.

Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks and maintaining standards.
• Assist with coaching and development, providing real-time feedback to the team.
• Maintain high presentation and operational standards, including stock, pricing, displays, and safety.
• Carry out core duties such as till checks, cash handling, deliveries, stock audits, and opening/closing routines.

Skills

Leadership

KPI Analysis

Communication

Retail Management

Customer Service

Job description

Role Overview

As an Assistant Store Manager, you play a key role in supporting store success and delivering exceptional customer experiences. You support from the front — supporting and developing your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role requires effective leadership, strong commercial awareness and the ability to support and develop colleagues to perform at their best.

Key Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining company standards throughout the day.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
• Maintain high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills & Experience Required

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, support and develop colleagues while reinforcing store priorities.
• Ability to interpret KPI and sales data to support commercial decision-making.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Experience supporting successful sales performance and contributing to KPI achievement within a retail environment.

Desirable Attributes

• Passion for retail, products and delivering exceptional customer experiences.
• Professional, proactive leader with a solutions-driven mindset.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer-centric with a strong focus on delivering the premium exceptional customer experiences.