Assistant Store Manager - London

Retail Human Resources plc; Greater London; On-site; GBP 28,000 - 42,000; Full time

Job summary

Retail Human Resources plc is seeking an Assistant Store Manager for a major London flagship for an exciting international fashion brand with ambitious UK growth plans. This role is about more than the shop floor—you'll understand numbers, spot opportunities and make things happen.

You’ll come from a high-volume fashion environment, lead teams, develop managers and drive results, with the potential to step into a Store Manager role as the business grows.

Qualifications

• Experience in a high-volume, fast-paced fashion store, ideally flagship.
• A sharp commercial mind with a genuine passion for product, people and performance.
• An entrepreneurial approach – someone who thinks like a business owner, not just a manager.
• A natural leader who can inspire teams, develop managers and drive results.

Responsibilities

• Lead a major London flagship and drive sales performance.
• Inspire and develop store teams, optimizing operations.
• Spot opportunities, own initiatives, and deliver results.
• Position for a Store Manager role as the business grows.

Skills

High-volume fashion

Commercial mindset

People leadership

Entrepreneurial approach

Store leadership potential

Job description

Big energy. Big ambition. Your next big move.

We're looking for a seriously commercial, fashion-savvy Assistant Store Manager to help lead a major London flagship for an exciting international fashion brand with huge UK growth plans.

This is no ordinary ASM role. We want someone who thinks beyond the shop floor, understands the numbers, spots opportunities and has the confidence to make things happen.

What we're looking for:

• Experience in a high-volume, fast-paced fashion store, ideally flagship level.
• A sharp commercial mind with a genuine passion for product, people and performance.
• An entrepreneurial approach – someone who thinks like a business owner, not just a manager.
• A natural leader who can inspire teams, develop managers and drive results.
• The ambition and potential to step into a Store Manager role as the business grows.

Why this one?

An international fashion brand making serious moves in the UK. Big expansion plans, real responsibility and the opportunity to grow your career alongside the business.

We're looking for someone hungry, switched on and ready to make their mark.