Assistant Store Manager — Lead, Coach & Drive Results

JD Sports Fashion; Nottingham; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Staff discount

Gym membership

Personal development

Apprenticeships

Holiday allowance

Bike discount

Job summary

JD Sports Fashion in the United Kingdom is seeking an Assistant Manager to support the Store Manager in delivering sales targets and maintaining the premium JD standard. You will lead daily operations, coach your team, and ensure exceptional customer experiences across shifts.

This role demands strong leadership, commercial awareness, and a hands-on approach to people development in a fast-paced retail environment.

Qualifications

• Experience in a retail management or supervisory role.
• Strong leadership and staff development abilities.
• Ability to interpret KPI and sales data for decisions.
• Excellent communication and customer service skills.
• Proven track record of driving sales and KPI achievement.

Responsibilities

• Support Store Manager with daily store operations and KPIs.
• Lead shop-floor team, assigning tasks and maintaining JD standards.
• Assist with coaching and development, providing real-time feedback.
• Maintain JD’s high presentation, pricing accuracy, and stock discipline.
• Carry out core operational duties such as cash handling and till checks.

Skills

Leadership skills

KPI & sales analysis

Staff development

Customer service excellence

Job description

JD Sports Fashion in the United Kingdom is seeking an Assistant Manager to support the Store Manager in delivering sales targets and maintaining the premium JD standard. You will lead daily operations, coach your team, and ensure exceptional customer experiences across shifts.

This role demands strong leadership, commercial awareness, and a hands-on approach to people development in a fast-paced retail environment.