Assistant Store Manager

JD Sports Fashion; Wood Green; On-site; GBP 26,000 - 32,000; Full time

Benefits offered by this job

Incremental Holiday Allowance

Staff Discount on purchases

Exclusive Colleague Bike Discount

Discounted Gym membership

Personal development opportunities

Apprenticeships and accredited quals

Job summary

JD Sports Fashion is recruiting an Assistant Manager for a busy store in Wood Green. You will work alongside the Store Manager to drive performance, coach staff, and maintain premium JD standards across daily operations and customer experience.

The role emphasizes leadership, sales accountability, and a proactive approach to delivering results in a fast-paced retail environment. Join a brand renowned for sport fashion and customer excellence.

Qualifications

• Experience in a retail management or supervisory role similar to Assistant Store Manager or Supervisor.
• Strong leadership to guide and motivate staff and reinforce store priorities.
• Ability to interpret KPI data and support commercial decision-making.

Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks and maintaining JD standards.
• Coach and develop team with real-time feedback and clear expectations.
• Maintain JD presentation and operational standards, including pricing, displays, and safety.
• Handle core duties such as till checks, deliveries, stock audits, and opening/closing routines.

Skills

Leadership

KPI interpretation

Communication

Retail management

Tools

POS till operations

Job description

This is JD. Born in 1981. Built for Now. At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry. We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you’re ready to bring your energy, ideas, and personality to a team that values them. This is your moment. This is JD. Are you in?

This is JD. Born in 1981. Built for Now. At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry. We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you’re ready to bring your energy, ideas, and personality to a team that values them. This is your moment. This is JD. Are you in?

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At JD Sports, we don’t just lead the game — we set the pace. As Assistant Manager, you’ll play a crucial role in supporting one of the most recognisable names in global sports fashion. You’ll work alongside the Store Manager to drive results, develop talent, and elevate the customer experience, ensuring the store delivers the premium JD standard every single day. If you’re ready to step up, lead with confidence, and help shape a high-performing team in a fast-paced, world‑class retail environment, this is your opportunity to make your impact.

Key Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day.
• Assist with coaching and development, offering real‑time feedback and reinforcing expectations set by the Store Manager.
• Maintain JD’s high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills & Experience Required

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities.
• Confident interpreting KPI and sales data to support commercial decision‑making and shift focus.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Proven success driving sales performance and contributing to KPI achievement in a retail environment.

Desirable Attributes

• Passion for retail, sport, fashion, and representing the JD brand.
• Professional, proactive leader with a solutions‑driven mindset.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer‑centric with a strong focus on delivering the premium JD experience.

What We Offer

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.

Thank you for your time #JD