Assistant Store Manager

Naylor's Equestrian Llp; Slough; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

Incremental Holiday Allowance

Staff Discount on purchases

Exclusive Colleague Bike Discount

Discounted Gym membership

Personal development opportunities

Access to Apprenticeships

Job summary

JD Sports is seeking an Assistant Manager to support store success by energising the team, driving performance, and achieving ambitious sales targets. You will lead from the front, coach staff, and ensure high standards of service and presentation are maintained across daily operations.

You will use your strong leadership and commercial awareness to interpret KPI data, make informed decisions, and deliver the premium JD experience to customers.

Qualifications

• Experience in a retail management or supervisory role (e.g., Assistant Store Manager or Supervisor).
• Strong leadership to guide, develop and motivate staff while reinforcing store priorities.
• Confident interpreting KPI and sales data to support commercial decisions.
• Excellent communication and interpersonal skills for professional customer interactions.
• Proven ability to drive sales performance and KPI achievement in retail.

Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks and maintaining JD standards.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations.
• Maintain JD’s high presentation and operational standards, including pricing accuracy and displays.
• Carry out core duties such as cash handling, till checks, deliveries, stock audits and opening/closing routines.

Skills

Retail leadership

KPI analysis

Communication

Customer service

Sales driven

Job description

This is JD. Born in 1981. Built for Now.At JD, we don't just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry.

We're fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you're ready to bring your energy, ideas, and personality to a team that values them.

This is your moment.

This is JD.

Are you in?

Role Overview

As an Assistant Manager at JD Sports, you are a key force behind your store’s success. You support from the front — motivating your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role is all about confident leadership, strong commercial awareness, and the ability to elevate your team so the store achieves outstanding success together.

Key Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
• Maintain JD’s high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills & Experience Required

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities.
• Confident interpreting KPI and sales data to support commercial decision-making and shift focus.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Proven success driving sales performance and contributing to KPI achievement in a retail environment.

Desirable Attributes

• Passion for retail, sport, fashion, and representing the JD brand.
• Professional, proactive leader with a solutions-driven mindset.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer-centric with a strong focus on delivering the premium JD experience.

What We Offer

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully. As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications