Assistant Manager

Naylor's Equestrian Llp; Leicester; On-site; GBP 23,000 - 30,000; Full time

Benefits offered by this job

Incremental Holiday Allowance

Staff Discount on qualifying purchases

Exclusive Colleague Bike Discount

Discounted Gym membership

Personal development opportunities

Access to Apprenticeships and accredit

Job summary

JD Group's JD Sports is seeking an Assistant Manager in Leicester to drive store performance and lead a team to deliver outstanding results. You will support the Store Manager, coach colleagues, and ensure high presentation standards while maintaining operational excellence.

The role requires strong leadership, commercial awareness, and the ability to translate KPI data into action to hit ambitious sales targets and provide an exceptional customer experience.

Qualifications

• Previous experience in retail management or supervisory role.
• Strong leadership to guide, develop, and motivate staff.
• Confident interpreting KPI and sales data to support decisions.
• Excellent communication and interpersonal skills.
• Proven success driving sales and KPI achievement in retail.

Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
• Maintain JD’s high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills

Leadership

KPI analytics

Retail operations

Staff coaching

Customer service

Job description

This is JD. Born in 1981. Built for Now.At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry.

We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you’re ready to bring your energy, ideas, and personality to a team that values them.

Role Overview

As an Assistant Manager at JD Sports, you are a key force behind your store’s success. You support from the front — motivating your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role is all about confident leadership, strong commercial awareness, and the ability to elevate your team so the store achieves outstanding success together.

Key Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
• Maintain JD’s high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills & Experience Required

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities.
• Confident interpreting KPI and sales data to support commercial decision-making and shift focus.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Proven success driving sales performance and contributing to KPI achievement in a retail environment.

Desirable Attributes

• Passion for retail, sport, fashion, and representing the JD brand.
• Professional, proactive leader with a solutions-driven mindset.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer-centric with a strong focus on delivering the premium JD experience.

What We Offer

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications

About JD Group

Founded 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni-channel retailer in Sports Fashion, Outdoors, and Gyms. Our diverse and dedicated teams operate across a portfolio of renowned retail brands in multiple international markets.Listed on the London Stock Exchange since 1996 and a proud member of the FTSE100 since 2019, JD Group continues to expand both in the UK and globally, driven by a commitment to innovation, excellence, and possibility.Our vision is to become the world’s most trusted and dynamic omni-channel retailer in the sports and outdoor industry. We welcome individuals from all backgrounds to join us in shaping this future. If you're passionate about contributing to an inclusive, people-first, and customer-centric organisation and are motivated by continuous growth and operational excellence, we’d love to hear from you.