Assistant Store Manager

Superdry PLC; High Wycombe; On-site; GBP 25,000 - 34,000; Full time

Benefits offered by this job

25 days holiday

Birthday day off

Clothing allowance

Staff discount 50%

Flexible working patterns

Training and development

Induction/onboarding

Job summary

Superdry PLC, a British fashion retailer, is seeking an Assistant Store Manager in High Wycombe to drive sales, service and store standards. You will lead a team, coach colleagues, and ensure the Superdry experience is world-class for every customer.

From visual merchandising to people development, you will embody the brand, inspire excellence, and help the store exceed targets through energetic leadership and a passion for fashion.

Qualifications

• Team leadership and people management demonstrated across Retail teams.
• Passion for the Superdry brand and customer experience.
• Proven experience in retail management, preferably fashion.
• Ability to develop teams and individuals to reach targets.
• Strong decision making and commercial mindset.
• Highly detail oriented with focus on store standards.
• Driven to exceed targets and deliver results.
• Adaptable to fast-paced retail environments.
• Creative, with ideas to improve sales and service.

Responsibilities

• Lead the team to deliver excellent customer service and sales performance.
• Inspire and manage staff to maintain high standards of service.
• Smash store targets and drive commercial performance.
• Innovate and encourage the team to adopt new ideas.
• Exceed customer expectations at every opportunity.
• Ensure customers feel amazing and deliver the Superdry experience.
• Coach the team to become product experts and brand ambassadors.
• Embrace and embed the Superdry culture in daily operations.
• Be yourself and model the brand values.

Skills

Team leadership

Brand passion

Retail management experience

People development

Decision making

Detail-oriented

Ambition to exceed targets

Adaptability

Innovative thinking

Job description

The following content displays a map of the jobs location - Unit 22/23, Eden Shopping Centre High Wycombe

Unit 22/23, Eden Shopping Centre High Wycombe

Closing Date:

16/10/2026

Division:

UK & Ireland Retail

Department:

Retail Stores - Assistant Store Manager

Job Introduction

The Role

Being an Assistant Store Manager means you are a role model. You will be commercially focused and obsessed with smashing targets, not simply achieving them. Your passion for our brand will be what drives you to achieve sales performance beyond belief, visual excellence and make customers feel amazing in every aspect of their store experience. You will love working together with your team to solve issues, deliver innovation and drive excellence from everyone. Above all, you will make the store a fun place to be for everyone.

You Will

• Lead the team
• Inspire and manage the team to deliver amazing levels of service
• Smash store targets
• Innovate, and encourage your team to do the same
• Exceed expectations at every opportunity
• Make customers feel amazing and deliver the ultimate Superdry experience
• Implement the best VM on the planet
• Coach the team to become experts in our product
• Embrace and embed the Superdry culture
• Be yourself

You Are

• A team player
• Passionate about our brand
• An experienced retail manager ready for a new challenge
• Ideally experienced in fashion although this isn’t a must
• Confident, genuine and can be yourself
• An inspirational leader who can and loves developing others
• Always making decisions thinking about what’s best for our business
• Relentless and ambitious to exceed expectations
• Motivated with excellent attention to detail
• Bringing fresh ideas to the table but are realistic in what is achievable

Working for Superdry has never been so rewarding…

• A competitive annual salary
• 25 days holiday plus your birthday day off
• A new style obsessed Superdry wardrobe with our generous clothing allowance
• Amazing staff discount with up to 50% online and in store
• Flexible working patterns inc. 4 day working for full time(dependent on store availability)
• Style and Service obsession fueled by our awesome training and development
• Tailored made induction and onboarding to set you up for success
• Pension contributions
• Life assurance
• Cycle to work scheme, wellbeing services, and much, much more!
• You will work in an inclusive, diverse atmosphere with amazing sustainable premium products

Who we are

Superdry is a British, founder-led brand with a truly global presence. We’ve been proudly creating world-class product for almost two decades, offering genuine choice to our customers with our curated style collections.

Our mission is to be the No. 1 sustainable style destination, delivering product that is authentic with unmatched quality and true integrity, much like our people.

We are on an ambitious journey to serve our diverse community through a premium brand that’s focused on the future, prioritises sustainability, leads with craft, and celebrates culture. We need talented people to join us on the adventure, is this you?