Assistant Store Manager

ECCO; Greater London; On-site; GBP 26,000 - 34,000; Full time

Job summary

ECCO is seeking an energetic Assistant Store Manager in Greater London to support the Store Manager in delivering strong commercial results and leading a high-energy team on the shop floor.

You will drive sales, coach staff, handle daily trading routines, and ensure operational excellence while maintaining visual merchandising standards and brand presentation. This role requires proactive leadership and a passion for customer service.

Qualifications

• Customer-focused Assistant Manager with solid retail experience.
• Excellent people skills to coach, inspire and develop others.
• Hands-on leader who maintains high operational standards.

Responsibilities

• Drive sales through floor leadership, conversion, and customer engagement.
• Support KPI delivery including sales, ATV, UPT, and conversion.
• Coach and develop the team to improve store performance.
• Assist with daily trading routines and team briefings.
• Ensure stock availability, replenishment and shrink controls.
• Maintain high standards of visual merchandising and brand presentation.
• Support rotas, cash handling, opening/closing, and compliance.
• Handle customer feedback to protect brand reputation and drive loyalty.

Skills

Retail leadership

Sales target achievement

Team coaching and development

Problem-solving

Visual merchandising

Job description

We’re looking for an energetic Assistant Store Manager with a background in customer-focused retail. You’ll bring enthusiasm for creating outstanding customer experiences, driving store performance, and fostering a positive, high-energy atmosphere for both customers and your team. With a strong presence on the shop floor, you will be proactive, lead by example, motivate the team, and support the Store Manager in achieving and exceeding commercial targets.

As Assistant Store Manager, you will partner closely with the Store Manager to deliver strong commercial results. You will support the execution of sales strategies, optimise team performance, and ensure operational excellence. You will use KPIs and reports to drive performance, coach the team, and step up to lead the store in the Store Manager’s absence.

Key responsibilities:

• Drive sales performance through strong floor leadership, conversion focus, and customer engagement.
• Support the delivery of store KPIs, including sales, ATV, UPT, and conversion.
• Coach and develop the team to improve individual and store performance.
• Support with daily trading routines, including floor moves, task prioritisation, and team briefings.
• Ensure stock availability, replenishment, and shrink controls support sales opportunities.
• Maintain high standards of visual merchandising and brand presentation.
• Support all operational processes, including rotas, cash handling, opening/closing, and compliance.
• Confidently handle customer feedback to protect brand reputation and drive loyalty.

Key Experience:

• Previous experience as an Assistant Manager or Supervisor in a fast-paced retail environment.
• A proven ability to meet sales targets and drive team performance.
• Strong background in leading, developing, and motivating a team to deliver results.
• Confident in problem-solving and supporting day-to-day store operations.
• Understanding of visual merchandising and brand presentation standards.

What We’re Looking For:

• A customer-focused Assistant Manager with solid retail experience.
• A passion for delivering outstanding service and achieving results.
• Excellent people skills with the ability to coach, inspire, and develop others.
• A positive, hands-on approach and the confidence to step into leadership when needed.
• Someone who thrives in retail and takes pride in maintaining high operational standards.

At ECCO, we offer more than just a job – we offer the opportunity to grow in a supportive, global brand that invests in its people. Whether you’re looking to build a long-term retail career or take the next step in your leadership journey, ECCO is a place where you can make your mark.