Assistant Store Manager

County Mall; Crawley; On-site; GBP 24,000 - 30,000; Full time

Job summary

County Mall is seeking a confident, hands-on retail leader to support the Store Manager, lead the sales team, and drive commercial targets while maintaining a welcoming environment for customers and colleagues.

You will oversee floor operations, coach the team, utilise CSAT insights, and ensure high standards of Visual Merchandising and store operations. This role requires proven retail management experience and the ability to motivate and drive performance.

Qualifications

• Experience leading retail teams and delivering targets.
• Strong customer service focus with a welcoming store environment.
• Ability to coach, develop and motivate staff to improve performance.

Responsibilities

• Support Store Manager to manage all aspects of store operations.
• Lead the sales team to deliver personal KPIs and sales targets.
• Oversee the sales floor and maintain a great shopping environment.
• Utilise CSAT insights to drive customer experience improvements.
• Ensure Visual Merchandising and store standards are followed.
• Provide regular feedback to team and address people issues when needed.

Skills

Retail leadership

Team motivation

Customer service

Sales targeting

Store operations

Job description

Support the Store Manager to manage all aspect of the store operations and lead the sales team members to ensure commercial objectives are achievedDeputising Store Manager absence when required.

What you'll do

• Demonstrate excellent selling behaviours, being a role model to the sales team to consistently deliver personal key performance indicators
• Support the Store Manager to engage, coach and develop the team to ensure the store delivers its sales targets and associated key performance indicators.
• Oversee the sales floor, demonstrating excellent Floor Control skills to ensure the store is great place to shop.
• Consistently review and utilise store CSAT insight to identify actions to improve the customer experience and store operations
• Support in the delivery of store operations and Visual Merchandising principles to deliver best practice retail standards and create the required shopping experience
• Continually upskill in knowledge of our products to be a product expert, role modelling and educating the team to utilise product knowledge to drive sales
• Organise and prioritise required tasks to ensure business needs are met whilst protecting sales and service in store
• Provide regular feedback to the team to motivate and engage to improve performance where required.
• Support the Store Manager with managing people issues as they occur to avoid escalation into more complex issues
• Build capability and understanding to effectively manage all aspects of the store in the absence of the store manager

What we’re looking for

You’re a confident, hands-on leader with proven retail management experience and a track record of achieving targets. You know how to motivate a team, communicate clearly, and make sound commercial decisions. You’re organised, adaptable, and able to balance delivering results with creating a welcoming environment for customers and colleagues alike.