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JD Sports in London is seeking an Assistant Store Manager to support the Store Manager, develop the team and drive performance toward sales targets and operational excellence. You will lead on-floor coaching, uphold brand standards, and manage daily operations to ensure a premium shopping experience.
The role requires strong leadership, excellent communication, and a customer‑centric mindset. You will analyse KPI data to guide decisions and support store profitability in a fast-paced retail
As an Assistant Store Manager, you play a key role in supporting store success and delivering exceptional customer experiences. You support from the front — supporting and developing your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role requires effective leadership, strong commercial awareness and the ability to support and develop colleagues to perform at their best.