Assistant Store Manager

Vision Express; Doncaster; Hybrid; GBP 30,000 - 38,000; Full time

Benefits offered by this job

Frames allowance

33 days holiday

Family & friends discounts

Wellbeing support

Bonus scheme

OneSight Foundation involvement

Job summary

Vision Express is seeking an Assistant Store Manager in Doncaster to lead a team, coach colleagues and drive store performance. You will work closely with the Store Manager to deliver exceptional customer experiences and maintain high standards of service and operations.

The role requires previous retail leadership, strong people skills, and the ability to motivate teams to achieve results. A supportive, customer-focused environment and clear progression opportunities are offered.

Qualifications

• Experience leading a retail team and delivering strong customer service.
• Ability to coach and develop colleagues and drive performance.
• A good understanding of KPIs and how to improve store results.

Responsibilities

• Support the Store Manager in leading, coaching and developing colleagues.
• Conduct regular 1:1s, coaching sessions and on-the-job training.
• Drive sales performance through KPI management and customer service standards.
• Support recruitment, onboarding and colleague engagement activities.
• Deliver exceptional customer experiences and service standards.
• Maintain operating excellence and compliance across the store.
• Lead the shop floor and act in the Store Manager's absence.

Skills

People leadership

Coaching

KPI management

Customer service

Communication skills

Flexibility

Job description

Assistant Store Manager – Vision Express

Are you an experienced retail leader looking for your next challenge? We're looking for an Assistant Store Manager to join Vision Express and play a key role in delivering exceptional customer experiences, developing colleagues, and driving store performance.

This Assistant Store Manager opportunity is ideal for someone with previous retail leadership experience who is ready to further develop their career in a supportive and customer-focused environment. Working closely with the Store Manager, you'll help lead the team, drive commercial performance, and ensure the store delivers consistently high standards.

What You'll Do

• Support the Store Manager in leading, coaching and developing colleagues
• Conduct regular 1:1s, coaching sessions and on-the-job training
• Drive sales performance through effective KPI management
• Support recruitment, onboarding and colleague engagement activities
• Deliver exceptional customer experiences and service standards
• Maintain operational excellence and compliance across the store
• Lead the shop floor and take responsibility for the store in the Store Manager's absence

What We're Looking For

• Previous experience as a supervisor, team leader, deputy manager or Assistant Store Manager
• Strong people leadership and coaching skills
• Experience developing and motivating teams to achieve results
• Good understanding of performance management processes
• Commercial awareness and confidence using KPIs to improve performance
• Excellent communication and customer service skills
• Flexibility to support the needs of the business

What You'll Get

• £350 towards frames or designer sunglasses, with unlimited spend on lenses
• 33 days holiday with buy/sell options
• Family and friends discounts plus free eye tests
• Employee wellbeing support
• Competitive bonus scheme linked to business performance
• Opportunities to support global vision through the OneSight Foundation

Why Vision Express?

As an Assistant Store Manager at Vision Express, you'll be part of EssilorLuxottica, a global leader in eyewear and eyecare. You'll work with leading brands including Ray-Ban, Oakley, Prada and Meta while benefiting from industry-leading training, ongoing development and clear progression opportunities. Whether you're already an Assistant Store Manager or looking to step into an Assistant Store Manager role, we'll help you build a rewarding long-term career.