Assistant Store Manager

Evans Cycles Limited; Chester; On-site; GBP 22,000 - 28,000; Full time

Benefits offered by this job

Commission bonuses

40% in-store uniform discount

Group-wide 20% discount across Frasers

Discounted gym membership

Development courses

Job summary

Evans Cycles is seeking an Assistant Manager to support the Store Manager in running day-to-day operations, lead the team, drive sales, and deliver an exceptional cycling-focused experience for every customer.

You will mentor staff, coach on product knowledge and selling techniques, manage merchandising, inventory, cash handling, and store administration. This role offers opportunities within the Frasers Group, with rewards and development opportunities.

Qualifications

• Previous retail management or supervisory experience.
• Strong leadership and team-motivation skills.
• Excellent customer service and communication.
• Sales-driven with proven targets achievement.
• Knowledge/enthusiasm for cycling products.

Responsibilities

• Lead and motivate the team to deliver excellent service.
• Set high customer experience standards.
• Drive sales through coaching on product knowledge.
• Oversee merchandising and store presentation.
• Assist with staff training and development.
• Support inventory management and stock accuracy.
• Oversee cash handling and opening/closing duties.
• Promote a safe, compliant store environment.
• Gather customer feedback and share ideas.
• Carry out admin tasks such as scheduling, payroll, and reporting.

Skills

Leadership

Customer service

Sales targets

Merchandising

Team motivation

Communication

Administrative tasks

Tools

POS systems

Job description

As an Assistant Manager at Evans Cycles, you'll support the Store Manager in running the store day-to-day - leading the team, driving sales, and delivering the best possible experience for every customer. You'll combine strong retail management skills with a genuine passion for cycling, inspiring your team to achieve great results while ensuring the store runs smoothly and efficiently.

What You'll Be Doing

• Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.
• Setting high standards for customer experience and ensuring these are consistently met.
• Driving sales by coaching the team on product knowledge, selling techniques, and service excellence.
• Overseeing merchandising standards to keep the store well-presented and commercially strong.
• Assisting with staff training and development, helping the team grow their skills and knowledge.
• Supporting inventory management including stock levels, restocking, and accuracy checks.
• Overseeing cash handling procedures and store operations, including opening and closing duties.
• Promoting a safe, compliant, and well-organised store environment.
• Gathering customer feedback and sharing ideas to improve store performance.
• Carrying out administrative tasks such as scheduling, payroll, and reporting as required.

Why Join Us?

We don't just sell bikes - we live cycling. As part of Evans Cycles and the wider Frasers Group, you'll have access to great rewards, development, and opportunities to grow your career.

Here’s what you can expect:

• Commission-led bonuses across a wide range of products.
• Monthly Group Rewards & Recognition.
• A wide range of development courses with national qualifications.
• 40% in-store uniform discount.
• Group-wide 20% discount across all Frasers Group brands.
• Discounted gym membership.

About You

• Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).
• Strong leadership skills with the ability to motivate and inspire a team.
• Passionate about customer service with excellent communication skills.
• Sales-driven, with experience meeting and exceeding sales targets.
• Knowledge and enthusiasm for cycling products is highly desirable.
• Organised, adaptable, and comfortable working in a fast-paced environment.
• Computer-literate and confident with administrative tasks.
• Flexible to work evenings, weekends, and varied shifts in line with store hours.