Assistant Store Manager

Cotswold Outdoor Group; Bakewell CP; On-site; GBP 25,000 - 30,000; Full time

Benefits offered by this job

Discount 40-60% on outdoor brands

33 days holiday

Leadership training and development

Wellbeing support

Perks platform for everyday savings

Job summary

Cotswold Outdoor Group in Bakewell is seeking an Assistant Store Manager to lead a team and ensure every customer has a standout shopping experience. You’ll coach staff, manage stock, handle cash, and uphold store safety and presentation.

From starting salary of £27,500 and a yearly bonus of up to £2,000 to generous holiday entitlement and training, you’ll join a supportive team that rewards excellence and fosters growth in outdoor brands.

Qualifications

• Must have experience leading a store team.
• Proven ability to deliver outstanding customer service.
• Understanding of stock, safety, and visual standards.

Responsibilities

• Support Store Manager and coach the team to deliver a great customer experience.
• Lead daily operations including stock management, cash handling and safety.
• Maintain presentation, keep the store inviting and easy to shop.
• Step up to lead in the Store Manager’s absence.
• Encourage an inclusive, welcoming environment for customers and staff.

Skills

Team leadership

Customer service

Stock management

Cash handling

Store safety

Coaching

Job description

Looking for a new opportunity in retail? Want to build your skills, support a great team and help customers feel welcome?

About Us

We believe life is better when it’s spent outdoors. Whether it’s hiking, running or just enjoying fresh air, being outside helps us feel connected and refreshed. Behind every great adventure is the right gear, and behind that, a passionate team.

As an Assistant Store Manager you’ll contribute to leading that team. You’ll help to make the store a friendly place where customers can get expert advice and the right equipment for their adventures.

We’re part of the Cotswold Outdoor Group which includes Runners Need and Snow + Rock. Together, we offer trusted outdoor brands, helpful advice and care about protecting the planet.

Whether you’re moving up in your career or building your leadership skills, we’ll support you with training and chances to grow — so you can help create great experiences for customers and your team.

How will you make an impact?

Working in partnership with your Store Manager, you’ll support your team to give every customer a great experience. In this role you’ll:

• Drive high performance by coaching your team through daily operations including stock management, cash handling and store safety
• Lead by example, motivating your team to deliver expert service and hit performance targets
• Help create an inclusive, welcoming environment where every customer feels valued
• Step up to lead the team in the Store Manager’s absence
• Maintain a high standard of presentation, keeping the store organised, inviting, and easy to shop in

You’ll fit right in if...

We’re looking for someone who’s confident leading a team, enjoys helping others and understands how a store runs behind the scenes. You’ll enjoy this role if you:

• Have experience as an Assistant Store Manager and know how to get the best from a team
• Take pride in delivering outstanding customer service and helping people find the right products
• Understand the key parts of store operations, from stock and safety to visual standards
• Value being part of a supportive team that works together to bring out the best in each other

What’s in it for you?

We know that to lead well, you need to feel supported. As an Assistant Store Manager you’ll be trusted to make an impact and we’ll make sure you’re rewarded for it. Here’s what’s on offer:

• Starting salary of £27,500, plus a yearly bonus of up to £2,000
• 40-60% discount on top outdoor brands across our stores
• 33 days holiday with the option to buy more
• Ongoing training and development, including leadership support and expert sessions from leading brands
• Free, confidential wellbeing support whenever you need it
• Extra savings on everyday spending like groceries, travel, gym memberships and more through our perks platform