Assistant Marketing Manager – New Product Development

Mitchells & Butlers PLC; Birmingham; Hybrid; GBP 26,000 - 36,000; Full time

Benefits offered by this job

33% discount across brands

Mobile working

Company car or car allowance

Extra holiday

Pension

26 days holiday

Free shares

Employee helpline

Job summary

Mitchells & Butler PLC in Birmingham is seeking an Assistant Marketing Manager to join our Marketing Innovation team, supporting Brand Innovation and Takeaway & Delivery marketing on a fixed-term basis.

You'll plan and deliver marketing activity across channels, coordinate campaigns, social content, influencer activity and guest communications, collaborating with internal teams, agencies and restaurant partners to ensure on-brand executions.

Qualifications

• 1–2 years' experience in a marketing or brand role, ideally within hospitality, retail or leisure.
• A passion for brands, social media, content creation and consumer trends.
• Excellent organisation and project management skills, with the ability to manage multiple priorities.
• Strong communication and relationship-building skills, with confidence working across teams and with external agencies.

Responsibilities

• Support the planning and delivery of integrated marketing campaigns across Brand Innovation and Takeaway & Delivery.
• Coordinate marketing activity across Own Channel Delivery, Click & Collect and aggregator partners, including promotional campaigns, digital assets and campaign launches for all Mitchells & Butlers brands.
• Create and manage engaging social media content, community management and influencer activity to drive brand awareness and guest engagement.
• Support the planning and delivery of local and national marketing activations, menu launches and in-restaurant events.
• Coordinate website updates, guest communications and point-of-sale materials, ensuring campaigns are delivered accurately and on time.
• Monitor campaign performance, guest feedback and market trends, using insights to support future marketing activity and enhance the guest experience.
• Develop and maintain strong relationships with internal stakeholders, agencies, restaurant teams and third-party partners to deliver best-in-class marketing campaigns.
• Support the creation of marketing assets across digital, social and delivery channels, ensuring all activity is on brand and compliant with relevant guidelines.
• Assist with the management of marketing budgets, project timelines and reporting to ensure successful campaign delivery.

Skills

Content creation

Social media

Brand marketing

Campaign planning

Project management

Job description

Are you a creative, curious and commercially minded marketer looking for a role where no two days are the same? With over 1,600 sites, we're home to some of the nation's favourite restaurants, bustling bars, cosy country pubs and the local you didn't know we owned. If you're passionate about creating brilliant guest experiences through marketing, we'd love to hear from you.

Our ambition is simple - to keep our brands fresh, relevant and loved by our guests. We're looking for an Assistant Marketing Manager to join our Marketing Innovation team, supporting both our Brand Innovation and Takeaway & Delivery marketing. This is a 12 month Fixed Term Contract opportunity.

Working closely with the Marketing Manager and wider Innovation team, you'll support the planning and delivery of marketing activity across existing and future brand concepts, alongside our delivery channels including Click & Collect, Own Channel Delivery and aggregator partners. From creating engaging content and coordinating marketing activations to supporting campaign delivery, influencer activity, digital assets and guest communications, you'll play a key role in bringing our brands to life across multiple touchpoints.

This is a varied, hands-on role that requires creativity, strong organisation and a proactive approach. You'll work collaboratively with internal stakeholders, restaurant teams, agencies and external partners, using guest and market insights to help shape marketing activity while ensuring campaigns are delivered on time, on budget and to a consistently high standard.

You’ll be well rewarded…

• Love eatingout? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we've got you covered. What's more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend's discount.
• Mobile working: the flexibility to work from home, the office or one of our sites
• Company Car or car allowance
• Buy up to an extra 10 days holiday - life is for living after all!

On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.

The Opportunity – Assistant Marketing Manager – New Product Development

As an Assistant Marketing Manager, you'll support the delivery of marketing activity across Brand Innovation and Takeaway & Delivery, helping to bring our brands to life and deliver great guest experiences.

Working closely with the Marketing Manager, you'll coordinate campaigns across social media, digital, influencer marketing, in-restaurant activations, websites and guest communications. You'll collaborate with internal teams, agencies and wider brand teams to deliver marketing activity, while using guest feedback, market insights and campaign performance to help shape future initiatives.

This is a varied, hands-on role that requires creativity, organisation and a proactive approach, offering the opportunity to work across a broad range of brands, channels and marketing projects.

Key Responsibilities Include

• Support the planning and delivery of integrated marketing campaigns across Brand Innovation and Takeaway & Delivery.
• Coordinate marketing activity across Own Channel Delivery, Click & Collect and aggregator partners, including promotional campaigns, digital assets and campaign launches for all Mitchells & Butlers brands.
• Create and manage engaging social media content, community management and influencer activity to drive brand awareness and guest engagement.
• Support the planning and delivery of local and national marketing activations, menu launches and in-restaurant events.
• Coordinate website updates, guest communications and point-of-sale materials, ensuring campaigns are delivered accurately and on time.
• Monitor campaign performance, guest feedback and market trends, using insights to support future marketing activity and enhance the guest experience.
• Develop and maintain strong relationships with internal stakeholders, agencies, restaurant teams and third-party partners to deliver best-in-class marketing campaigns.
• Support the creation of marketing assets across digital, social and delivery channels, ensuring all activity is on brand and compliant with relevant guidelines.
• Assist with the management of marketing budgets, project timelines and reporting to ensure successful campaign delivery.

What You'll Bring

• 1-2 years' experience in a marketing or brand role, ideally within hospitality, retail or leisure.
• A passion for brands, social media, content creation and consumer trends.
• Excellent organisation and project management skills, with the ability to manage multiple priorities.
• Strong communication and relationship-building skills, with confidence working across teams and with external agencies.
• A creative mindset combined with strong commercial awareness and attention to detail.
• Experience using marketing insights and performance data to inform decisions.
• A proactive, collaborative approach with the ability to take ownership and deliver at pace.

What makes Mitchells & Butlers a great place to work?

At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences.

Join us and be a part of a great team.

Closing Date - Monday 5th October 2026 11.59pm