Assistant Marketing Manager

JR United Kingdom; Newcastle upon Tyne; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in Newcastle upon Tyne is seeking an Assistant Marketing Manager specializing in market research and brand strategy. The role involves managing influencer relationships, coordinating advertising efforts, and conducting market analysis to enhance brand visibility and drive sales growth. Ideal candidates will have 4-5 years of experience in the FMCG or tobacco industry.

Qualifications

• 4-5 years experience in FMCG/tobacco industry.
• Ability to manage brand promotion and liaise with influencers.
• Experience in coordinating advertising across platforms.

Responsibilities

• Manage and liaise with influencers for brand promotion.
• Conduct comprehensive market research and analyze competitors’ strategies.
• Develop targeted brand strategies to boost sales and consumer engagement.

Skills

Market Research

Brand Strategy

Campaign Optimization

Job description

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Assistant Marketing Manager, newcastle-upon-tyne, tyne and wear

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Client:

CoreBridge Global Consulting

Location:

newcastle-upon-tyne, tyne and wear, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

8

Posted:

09.06.2025

Expiry Date:

24.07.2025

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Job Description:

Key Responsibilities:

• Manage and liaise with influencers for brand promotion
• Coordinate with media outlets to disseminate advertising and maximize brand visibility across multiple platforms.
• Conduct comprehensive market research, analyze competitors’ strategies, and devise actionable marketing strategies to stay ahead of industry trends.
• Develop and implement targeted brand strategies through advertising, promotional materials, and retail marketing promotions to boost sales and increase consumer engagement.
• Work closely with the Business Development and Product Marketing team to gather requirements, analyze business needs, and execute tailored solutions to meet objectives for UK market.
• Assist with developing annual budgets and provided insights to optimize resource allocation for campaigns.
• Confer with department heads and key staff to discuss important topics, including advertising contracts, media selection, and product promotional strategies.
• Monitor and analyzed sales promotion results to assess the cost-effectiveness of campaigns and optimize future strategies.
• Organize large-scale expos and events to create opportunities for direct consumer engagement, enhance brand presence, and drive sales growth.

Requirements:

• 4-5 years experience in FMCG/tobacco industry