SEO Manager (Maternity Cover)

Motors; Darlington; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading automotive marketplace in the UK is seeking an experienced SEO Manager to drive organic growth and enhance website performance. This role is integral to developing data-driven SEO strategies and optimizing content marketing initiatives. The successful candidate will work remotely and be pivotal in aligning SEO with business objectives while benefiting from a flexible, growth-focused environment. A commitment to continuous improvement and innovation in the SEO space is essential.

Benefits

Competitive Pay

Discretionary Bonus

25 days holiday per year

Private Healthcare Insurance

Online private GP service

Social & Inclusion Calendar with events

Qualifications

• Proven experience managing SEO campaigns with a focus on organic growth.
• Expertise in various SEO tools and technical best practices.
• Strong communication skills and experience working with cross-functional teams.

Responsibilities

• Developing and executing SEO strategies to improve traffic and ranking.
• Leading technical SEO efforts and site performance audits.
• Collaborating with teams to optimize content marketing strategies.

Skills

Analytical Skills

SEO Campaign Management

Technical SEO

On-Page SEO

Content Strategy

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Ahrefs

SEMrush

Screaming Frog

Job description

At MOTORS, we like to say that we know MOTORS!

Millions of people come to us every month to find their next car, because we keep the car search process simple. We have hundreds of thousands of used cars listed for sale by dealers nationwide, and guides, advice, tips and reviews to help buyers find the right one. We don't just help consumers, though.

For our dealer partners, we offer a unique advertising ecosystem that allows them to get their cars seen by buyers across some of the UK's biggest car search sites: MOTORS, Cazoo, eBay, Gumtree and Parkers.

In 2024 we acquired Cazoo, one of the UK's most recognised automotive brands, marking the start of an exciting new chapter. We're now building on Cazoo's strong brand recognition to create the next-generation car search experience-one that's simpler, smarter, and more transparent.

We're excited about what's ahead, and we're looking for ambitious, adaptable team members who thrive in a fast-moving, evolving business.


Role Overview:

We are seeking an experienced SEO Manager to join our team on a 1 year maternity cover contract. In this role, you will be instrumental in driving organic growth, increasing website traffic and rankings, and enhancing lead generation across Cazoo and MOTORS.

You will be responsible for developing and executing data-driven SEO strategies, leading technical SEO initiatives, and optimising content marketing efforts. Working directly with product, tech, engineers and content teams, you will ensure SEO best practices are embedded across the business.

Reports To: Senior Digital Growth Manager

Contract Type: FTC (12 Month Contract)

Location: Remote

Key responsibilities will include:

SEO Strategy & Execution

• Develop and own the SEO roadmap, aligning strategies with business objectives to increase organic traffic and leads.
• Drive end-to-end SEO execution, including technical SEO, on-page optimisation, and content strategy.
• Identify content gaps, conduct competitor analysis, and implement SEO improvements to maximise performance.
  
  

Technical SEO & Site Performance

• Lead technical SEO efforts, including Core Web Vitals, site speed optimisation, internal linking improvements and structured data implementation.
• Use tools like Botify, Screaming Frog, Ahrefs, and Google Search Console to audit and enhance website performance.
• Work with development teams to ensure SEO best practices are implemented across all web assets.
  
  

Content & Digital PR Strategy

• Oversee the blog strategy, ensuring content is optimised for search visibility and user engagement.
• Collaborate with the brand and PR teams to provide SEO guidance for Digital PR campaigns.
• Conduct keyword research and competitor analysis to drive content ideation and execution.
  
  

Innovation, Testing & Insights

• Develop and execute A/B tests to experiment with new SEO tactics and drive continuous improvement.
• Monitor and analyse performance using Google Analytics, Looker Studio, and Ahrefs, providing actionable insights.
• Stay ahead of SEO trends, algorithm updates, and AI advancements, leveraging new opportunities for growth.
  
  

Collaboration & Stakeholder Management

• Work cross-functionally with marketing, product, engineers and analytics teams to align SEO efforts with broader business goals.
• Communicate SEO performance updates and strategic recommendations to stakeholders and leadership.

About you:

• Proven experience managing SEO campaigns with a proven track record of driving organic growth.
• Expertise in on-page, off-page, and technical SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Ahrefs, SEMrush, Moz, Botify, Screaming Frog, SEOMonitor, and Sistrix.
• Strong analytical skills with the ability to extract insights from complex datasets.
• Excellent communication and collaboration skills, working effectively across teams and stakeholders. Experience working directly with engineers.
• Ability to manage multiple projects in a fast-paced, dynamic environment.
• A proactive mindset, willing to experiment, test new ideas, and iterate based on results.
• A good understanding of PPC and its relationship with SEO.
• Bonus: Knowledge of HTML, CSS, JavaScript, and experience leveraging AI & LLMs to enhance SEO workflows.

At MOTORS , we're fearlessly committed to helping car buyers and dealers save time, money, and energy. If you're ready to challenge the status quo, give it your all, and come out smiling, you'll fit right in. You can expect a fast pace, plenty of support and a commitment to work flexibility. Are you ready?

Perks & Benefits

We offer a supportive, flexible, and growth-focused workplace. At Motors you will have a healthy work-life balance, continuous learning, remote work options, and engaging challenges. Join us for a fulfilling career where your well-being is a priority.

Financial reward

• Competitive Pay
• Discretionary Bonus
• Pension Scheme (up to 9% Employer Contribution)
• Employee recognition scheme with great financial prizes ££

Work-life balance

• 25 days holiday per year growing with length of service
• Hybrid and UK Remote working depending on role
• Generous Family Friendly Leave
• Free counseling and support (for when you might need it)

Health & Insurance

• Private Healthcare Insurance
• Private Dental insurance cover & Cashback.
• Online private GP service.
• Generous sick pay support
• Life assurance policy (x4 Life Assurance)

Other

• Social & Inclusion Calendar - packed with events.
• Free food and beverage in our office locations

Diversity & Inclusion at Motors

Here at Motors we are on a mission to create a culture where all our teams are inspired to share their passion, talents and ideas with equal opportunities for growth and career development throughout both of our brands.

We know that a diverse and inclusive team drives creativity and makes both our brands stronger. That's why we're committed to discovering new talent and employing people who reflect the nature of the society around us, so that when you join Motors you can be you!