Assistant Marketing Manager

JR United Kingdom; Maidstone; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the FMCG sector seeks a Marketing Manager to enhance brand presence and sales. The candidate will manage influencer partnerships, conduct market research, and coordinate extensive advertising strategies. With 4-5 years of relevant experience, you will be instrumental in developing brand campaigns that drive consumer engagement and sales growth.

Qualifications

• 4-5 years experience in FMCG/tobacco industry required.
• Proven track record in brand promotion and marketing strategies.

Responsibilities

• Manage and liaise with influencers for brand promotion.
• Conduct market research and analyze competitors’ strategies.
• Develop targeted brand strategies through advertising and promotions.
• Monitor and analyze sales promotion results.

Skills

Market Research

Brand Strategy

Advertising Coordination

Resource Allocation

Job description

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• Manage and liaise with influencers for brand promotion
• Coordinate with media outlets to disseminate advertising and maximize brand visibility across multiple platforms.
• Conduct comprehensive market research, analyze competitors’ strategies, and devise actionable marketing strategies to stay ahead of industry trends.
• Develop and implement targeted brand strategies through advertising, promotional materials, and retail marketing promotions to boost sales and increase consumer engagement.
• Work closely with the Business Development and Product Marketing team to gather requirements, analyze business needs, and execute tailored solutions to meet objectives for UK market.
• Assist with developing annual budgets and provided insights to optimize resource allocation for campaigns.
• Confer with department heads and key staff to discuss important topics, including advertising contracts, media selection, and product promotional strategies.
• Monitor and analyzed sales promotion results to assess the cost-effectiveness of campaigns and optimize future strategies.
• Organize large-scale expos and events to create opportunities for direct consumer engagement, enhance brand presence, and drive sales growth.

Requirements:

• 4-5 years experience in FMCG/tobacco industry