Assistant Marketing Manager

ARKIVE Headcare; Greater London; On-site; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Career development

Benefits platform

Discounts

Leadership access

Job summary

ARKIVE Headcare is seeking an Assistant Marketing Manager to drive brand marketing across retailer and owned channels in the UK. You will plan and execute retailer activations, online content, and engagement across social, email and the website.

You’ll collaborate with the founder, account teams, influencers, PR and partners to deliver integrated campaigns that build awareness and sales. You’ll combine creative execution with data-driven decisions, staying ahead of beauty market trends, managing

Qualifications

• Experience managing brand-focused social media across channels.
• Ability to craft engaging content and copy for multiple formats.
• Proven track record with influencer collaborations and PR.
• Understanding of beauty/retail marketing and performance metrics.

Responsibilities

• Identify trends and create culturally relevant content for ARKIVE across social channels.
• Plan, create and publish social content, driving audience growth and engagement.
• Collaborate with influencers and manage creator relationships and events.
• Partner with retailers on campaigns, activations and in-store programs.
• Build community through events, partnerships and email marketing calendars.
• Lead brand and performance campaigns across paid, owned and earned media; ensure timely, on-brand delivery and reporting.

Skills

Social media management

Content creation

Influencer partnerships

Brand marketing

Performance marketing

Tools

Analytics tools

CRM platforms

Job description

At Arkive Headcare, we bring that just-left-the-salon feeling to haircare at home.

Created by expert stylist Adam Reed, ARKIVE Headcare makes award-winning products that are easy to use, made to perform and built for real life, so anyone can create healthy stunning hair the way they want, every day of the week.

Today, ARKIVE Headcare is stocked in leading national retailers and loved by a fast growing community of customers who love our products and values. Now we are entering an exciting new chapter of growth across retail, e-commerce and new markets. We’re an ambitious team where ideas move quickly, everyone has a voice, and your work shows up on shelf and on screen.

If you are ambitious, looking to learn new skills, thrive in a fast-paced environment and want to meaningfully help build a leading brand, this is your moment.

Position summary

The Assistant Marketing Manager is responsible for delivering ARKIVE Headcare’s brand marketing across retailer and owned channels to drive awareness, engagement and sales across the UK .

This role is here to make the brand famous and get it in the hands and on heads of our customers.

This role plans and executes retailer in-store and out of home activations, alongside online content and engagement across Arkive Headcare’s social, email and website. You’ll make sure everything lands consistently on time and on brand.

You’ll work closely with the brand founder, commercial account management teams, influencers, PR and other partners to deliver integrated campaigns across owned, earned and paid channels. It suits a creatively driven marketer who is data savvy with a strong and developing understanding of the beauty market, as well as sound marketing and commercial judgement and planning skills.

You Are

• Hair-obsessed with a genuine passion for beauty and the industry.
• Creative and culturally aware, with an instinct for trends and great content.
• Social-first, with your phone always ready to capture content.
• Growth-focused, curious about performance and motivated by results.
• Detail-oriented, with high standards for creative execution.
• A self-starter, confident taking ownership and making things happen.
• Highly organised, able to manage multiple projects and deadlines.
• Collaborative, with strong communication and relationship-building skills.
• Entrepreneurial, excited by the pace and opportunities of a growing brand.
• Hands-on, happy to move between strategy, content creation and execution.

Role and Responsibilities

Social Media & Content Creation

• Identify emerging trends and opportunities to keep ARKIVE culturally relevant.
• Create engaging, high-quality content and copy that travels across mediums
• Manage social channels, including content planning, publishing and community engagement.
• Be obsessed with growth, testing new formats and strategies to build audiences.

Influencer Marketing & PR

• Identify and engage influencers who can introduce ARKIVE to new customers.
• Manage influencer gifting, sampling and creator relationships.
• Respond to press callouts and identify opportunities to secure coverage.
• Plan and deliver influencer events and brand activations, from ideation to execution.
• Work closely with founder and expert hairstylist Adam Reed and support founder-led content, events, salon appointments and weekly meetings.

Retail Marketing

• Work closely with leading retailers including to deliver marketing plans that drive traffic and sales.
• Support retail campaigns, promotions, pop-ups and in-store activations.
• Identify opportunities to increase ARKIVE’s visibility across retail channels.

Community

• Build and nurture the ARKIVE customer community through events, partnerships and activations.
• Develop initiatives that encourage customer engagement, loyalty and advocacy.
• Develop and manage the weekly email marketing calendar.
• Support email campaigns, customer journeys and database growth.

Brand & Performance Marketing

• Ideate and execute our brand marketing campaigns and own the marketing calendar across paid, owned and earned.
• Develop & manage brand partnerships to support the customer growth and cultural relevance.
• Manage creative projects from briefing designers through to delivery, ensuring brand consistency, creative excellence and deadlines are met.
• Brief in creators, designers and suppliers to create paid media campaigns, everything from UGC to billboards.

Measurement

• Deliver monthly performance reports across social, influencers and CRM.
• Monitor channel growth, engagement and conversion, identifying opportunities to improve performance.

What We Offer

• The chance to shape the growth of a stylist-founded haircare brand in leading retailers across the globe
• Real ownership and visibility in a growing team, with direct access to senior leadership
• Genuine and frequent opportunities for career and skill development across marketing and commercial topics
• Company benefits platform with retailer and lifestyle discounts