Assistant Marketing Manager

Jobswipe Premium; Greater London; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Private medical insurance (Bupa)

Pension & life insurance

25 days' holiday plus bank holidays

Annual KPI bonus scheme

Employee purchase discounts

Early Friday finishes and team events

Excellent training and career развитие

Job summary

Jobswipe Premium is recruiting a Marketing Manager to join a premium lifestyle brand in Greater London. You will drive multi-channel campaigns, focusing on paid social, influencer activity, and compelling digital content that boosts brand awareness and sales.

You will manage a Marketing Executive team, partner with agencies, optimise Meta/TikTok campaigns, and develop content with influencers. A CIM or degree is preferred, with opportunities for high impact and career growth.

Qualifications

• Experience in paid social marketing across Meta/TikTok
• Proven ability to plan and execute integrated brand and performance campaigns
• Experience coordinating influencer partnerships from briefing to reporting
• Strong project management and organisational skills
• Proficiency with marketing assets creation tools (InDesign/Illustrator) is a plus

Responsibilities

• Support the Marketing Director in planning and executing integrated brand and performance campaigns, with emphasis on paid social and influencer activity.
• Line manage and mentor the Marketing Executive team.
• Manage paid social campaigns across Meta and TikTok, optimise audiences, creative, budgets and performance.
• Identify, brief and manage influencers/content creators to reflect the brand and deliver measurable results.
• Develop social-first content and UGC with influencers, creative teams and agencies.
• Oversee website content and asset management to keep information accurate and engaging.
• Analyse paid social, influencer, and campaign performance using platform insights and Google Analytics, providing actionable recommendations.
• Support roll-out of retail and eCommerce promotions with a consistent brand message.
• Coordinate brand events, trade shows and experiential activities for influencer involvement and content creation.
• Liaise with stakeholders and agencies to deliver marketing assets on time and within budget.
• Maintain social media engagement with brand-aligned responses.
• Produce or edit marketing assets using Adobe InDesign or Illustrator where required.
• Demonstrate a strong commercial mindset and a premium lifestyle brand sensibility

Skills

Paid social marketing

Influencer partnerships

Campaign planning

Content creation

Analytics & reporting

Education

Degree CIM preferable

Tools

Adobe InDesign

Adobe Illustrator

Google Analytics

Job description

We're a premium, fast-growing lifestyle brand with a strong presence across retail, eCommerce, and branded stores. Our products are recognised for their exceptional quality, innovative design, and ability to enhance everyday life., Reporting to the Marketing Director, you'll support the delivery of high-impact, multi-channel marketing campaigns, with a particular focus on paid social, influencer partnerships, and engaging digital content that drives brand awareness, engagement, and sales. This is a hands-on, fast-paced role within a collaborative, high-performing marketing team - ideal for someone who combines creative flair with a commercial mindset and wants to make a visible impact within a premium lifestyle brand.,

• Support the Marketing Director in planning and executing integrated brand and performance marketing campaigns, with a strong emphasis on paid social and influencer activity.
• Line manage and mentor the Marketing Executive team.
• Manage paid social campaigns across platforms such as Meta and TikTok, working closely with external agencies to optimise audiences, creative, budgets, and performance.
• Identify, brief, and manage relevant influencers and content creators, building partnerships that reflect the brand and deliver engaging content and measurable results.
• Work with influencers, creative teams, and agencies to develop social-first content and user-generated content (UGC) for organic and paid campaigns.
• Support wider digital marketing initiatives, including SEO, PPC, and display, alongside TV, video, and creative campaigns.
• Oversee website content and asset management, ensuring information is accurate, up to date, and visually engaging.
• Analyse and report on paid social, influencer, and wider campaign performance using platform insights, Google Analytics, and other tracking tools, providing actionable recommendations.
• Support the roll-out of retail and eCommerce promotions, ensuring a consistent brand message across all channels.
• Co-ordinate and attend brand events, trade shows, and experiential activities, identifying opportunities for influencer involvement and content creation.
• Conduct competitor research and monitor social trends to enhance brand communication and campaign effectiveness.
• Liaise with internal stakeholders and creative agencies to deliver marketing assets on time and within budget.
• Manage social media community engagement, ensuring prompt, brand-aligned responses.
• Create and adapt marketing materials using Adobe InDesign or Illustrator - experience in either is highly desirable.
• Proven experience as a Marketing Executive, Assistant Marketing Manager, Marketing Manager, or similar within a retail, lifestyle, or consumer goods brand.
• Strong practical experience in paid social marketing, including campaign planning, creative testing, performance analysis, and optimisation.
• Experience co-ordinating influencer or content creator partnerships, from identification and briefing through to content delivery and reporting.
• A good understanding of Meta and TikTok, social trends, and the content that drives engagement and conversion.
• Broader digital and offline marketing experience, including exposure to PPC, SEO, and integrated campaigns.
• Proficiency in Adobe InDesign or Illustrator (preferred), with confidence producing or editing marketing assets.
• Strong project management and organisational skills, with excellent attention to detail.
• Analytical mindset, with the ability to interpret data and optimise marketing performance.
• Creative thinker with strong communication and presentation skills.
• Experience managing agencies and delivering integrated campaigns.
• Degree qualified or holding a CIM qualification (or equivalent) is preferable.
• Skilled in Microsoft Office, Google Analytics, and social media tools.
• Competitive salary - £45,000 per annum
• Annual KPI bonus scheme
• 25 days' holiday plus bank holidays
• Private medical insurance (Bupa)
• Contributory pension and life insurance
• Employee purchase discounts
• Early Friday finishes, social events, and team-building days
• Excellent training and career development opportunities

Why Join Us?

This is a fantastic opportunity to join a premium lifestyle brand that values creativity, collaboration, and innovation. You'll be part of a small, dynamic marketing team where your ideas are heard, with the opportunity to help shape our paid social presence and influencer partnerships while contributing to the wider marketing strategy.

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