Assistant Manager, Marketing - UK

Malaysia Airlines; Romford; On-site; GBP 52,000 - 70,000; Full time

Job summary

Malaysia Airlines in the United Kingdom seeks an Assistant Manager, Marketing – UK to lead the development and execution of marketing strategies for the UK and Europe, driving growth and market leadership.

This role requires a degree in Marketing or related field and a minimum of seven years in marketing, preferably in travel or aviation, with extensive experience in integrated marketing communications and digital performance marketing.

Qualifications

• Degree in Marketing, Business Management, or related field preferred.
• 7+ years marketing experience; travel/aviation preferred.

Responsibilities

• Own end-to-end marketing initiatives and lead cross-functional collaboration.
• Develop and execute integrated marketing communications aligned to objectives with clear KPIs.
• Create annual marketing and go-to-market plans with collaboration across teams.
• Drive strategic partnerships and measure impact.
• Oversee media mix and campaigns to reach target audiences at the right time.

Skills

Integrated marketing

Cross-functional teamwork

Campaign planning

Digital marketing

Media planning

Education

Marketing/Business degree

Tools

Digital advertising platforms

Job description

Position Summary

Position Title

Assistant Manager, Marketing - UK

Report To

Manager, Marketing – UK & Europe

Position Summary

The Assistant Manager, Marketing UK is accountable for leading the development and execution of marketing strategies and initiatives in the UK and Europe. Being part of the marketing team, the role is responsible for driving business growth, increasing revenue, and market leadership.

Key Accountabilities

• Fully own end-to-end marketing initiatives and lead cross-functional collaboration to deliver success.
• Strategize, develop, plan, and lead integrated marketing communication initiatives aligned to business objectives, both financially and non-financially, given clear targets and KPIs.
• Develop and execute the annual marketing plan, go-to-market plan, and strategy in collaboration with other teams, both external and internal.
• Drive strategic business partnerships aligned to business objectives, ensure partnerships continuity, and measure the impact of the partnerships.
• Lead and work with internal cross-functional teams and external parties in integrated marketing communication initiatives to achieve the set objectives by ensuring the right media touchpoints to reach the right audience at the right time with the right content.
• Work with Marketing Leadership team to design effective integrated marketing communication plans that translate into achieving business objectives. This includes ensuring briefing to internal and external teams are done adequately, setting campaign objectives and measurements, identifying target audience, budget allocation, planning and implementing marketing campaigns, optimizations, and post-campaign review.
• Work with the Marketing Leadership Team to design and improve current ways of working, including setting processes and ensuring processes are adhered to deliver marketing initiatives success.
• Build positive working relationships across all parties including internal stakeholders and external partners. Liaise with internal and external teams including (but not limited to) creative team, digital team, media agency, creative agency, social media agency, PR agency, corporate communication team, and more.
• Foster continuous improvement and lead change through a combination of planned and ad-hoc campaigns.
• Monitor and deliver weekly, monthly, and quarterly targets in a timely manner.
• Work closely and be accountable for the performance of local agencies.

Qualification & Working Experience

• A degree in Marketing, Business Management, or a related field would be preferable.
• Minimum 7 years of experience in marketing; preferably in the travel, tourism, or aviation industry.

Area of Experience

• Experienced in integrated marketing communication strategy and implementation.
• Preferably has experience in digital performance marketing from planning to execution. Familiarity with digital advertising platforms will be an added advantage.
• Comfortable and competent in integrated marketing communication planning across all consumer touchpoints with a good understanding and working knowledge of both traditional and digital touchpoints.
• Understands the full consumer funnel and has experience in optimizing digital conversion campaigns.
• Familiar and knowledgeable about the taxonomy of website properties and digital metrics including (but not limited to) CPM, CPV, CPL, CR, ER, and viewability. Understands what factors/levers could impact performance.