Assistant GM, Premium Swim Centre

Swim Sports Company Ltd; Widnes; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Bonus potential

Birthday off

Earned wage access

Training & development

Modern facilities

Discounts on lessons

Team events

Career progression

Job summary

Swim Sports Company Ltd is seeking an Assistant General Manager for our Widnes venue to lead daily operations, deliver safe and enjoyable experiences, and build a strong local community of families and schools.

You will mentor a team, manage rosters, ensure safety and quality in teaching and facilities, and collaborate with regional centres to share best practices. The role requires leadership, excellent communication, and a passion for first-class service.

Qualifications

• Experience managing a team in leisure, hospitality, or customer-facing environment.
• Experience managing facilities, ideally leisure or pool operations.
• Confident communicator, both in-person and over the phone, with strong customer service skills.
• Capacity to work a 3-week rota (including evenings/weekends).
• Passion for delivering premium experiences and building community connections.

Responsibilities

• Lead the daily operations of the swim! venue, ensuring a safe, clean, and enjoyable environment for all customers.
• Motivate, coach, and support your team including Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
• Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
• Support with the daily input on staff rotas, schedules, and resources in line with the 3-week operating pattern.
• Take ownership of the quality of the product, conducting monthly observations on the teaching team and supporting teachers through their career journey.
• Deliver hyperlocal community engagement helping to build relationships with schools, nurseries, and local groups to raise awareness and drive new sign-ups.
• Retain existing customers through high standards, quality lessons and customer service.
• Monitor and respond to customer feedback to continuously improve service quality.
• Support your General Manager on recruitment, onboarding, training, development and retention of new team members.
• Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.

Skills

Team management

Customer service

Communication skills

Rotas & scheduling

Health & safety awareness

Education

Experience in leisure or hospitality management

Tools

Pool plant operations

CRM software

Job description

Swim Sports Company Ltd is seeking an Assistant General Manager for our Widnes venue to lead daily operations, deliver safe and enjoyable experiences, and build a strong local community of families and schools.

You will mentor a team, manage rosters, ensure safety and quality in teaching and facilities, and collaborate with regional centres to share best practices. The role requires leadership, excellent communication, and a passion for first-class service.