Assistant Director of Event Sales

Rosewood London; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

31 days holidays per annum

F&B discounts

Company pension scheme

Life assurance

Parental leave (up to 16 weeks)

Wellbeing activities

Job summary

Rosewood London is seeking an Assistant Director of Event Sales to partner with the Director of Event Sales in negotiating, converting and growing the hotel’s event business. You will lead the team in event and group planning, ensuring exceptional client experiences and seamless handovers.

You will deputise for the Director when required and help maintain standards, commercial performance and the department’s reputation while strengthening relationships with clients, suppliers and hotel

Qualifications

• Experience at senior event management level within four- or five-star hotels.
• Experience selling and planning weddings, social events and group bookings.
• Familiar with Opera PMS; Salesforce experience desirable.

Responsibilities

• Lead event and group planning with accurate BEOs, resumes, floor plans and handovers.
• Partner with the Director of Event Sales to improve lead conversion and maximise hotel revenue.
• Lead planning-related meetings, procedures and training, including weekly BEO and Group Resume meetings.
• Plan your own events, weddings and group bookings and anticipate client needs.
• Maintain standards, commercial performance and reputation of the department.

Skills

Senior event management

Wedding & group bookings

Salesforce

Tools

Opera PMS

Salesforce

Job description

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact. As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey.

At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

THE TEAM

At Rosewood London, our Event Sales team brings together engaging service, exceptional cuisine and beautiful surroundings to create truly memorable events. Reporting to the Director of Event Sales, you will help lead the team responsible for event and group planning while building strong relationships across Event Sales, Group Sales, hotel operations and key suppliers.

YOUR ROLE

As Assistant Director of Event Sales, you will partner with the Director of Event Sales to negotiate, convert and grow the hotel’s event business. Acting as a brand ambassador, you will help secure reputable and profitable business while ensuring every client and guest receives an exceptional experience.

You will take overall responsibility for event and group planning, support the team in delivering accurate and seamless event handovers and lead by example through the planning of your own events, weddings and groups. You will also deputise for the Director of Event Sales when required and help maintain the standards, commercial performance and reputation of the department.

HOW YOU’LL MAKE THE PLACE

• Lead event and group planning, ensuring accurate Banquet Event Orders, group resumes, floor plans and operational handovers.
• Partner with the Director of Event Sales to improve lead conversion, develop key opportunities and maximise hotel revenue.
• Lead planning-related meetings, procedures and training, including the weekly BEO and Group Resume meetings.
• Plan your own events, weddings and group bookings while anticipating client needs and creating memorable experiences.
• Analyse enquiries and prepare proposals, contracts and addendums in line with hotel availability, demand and price integrity.
• Support accurate booking records, revenue forecasting, deposit collection and the rebooking of repeat events.
• Develop the Event Sales team through regular one-to-one meetings, practical guidance and support during event planning and execution.
• Build strong relationships with Group Sales, hotel operations, clients and key suppliers to support smooth delivery and future business.

COULD THIS BE YOU?

• You have established experience at senior event management level within a four-star or five-star hotel environment.
• You bring experience in selling and planning weddings, social events and group bookings.
• You are confident using Microsoft Windows applications and have experience with Delphi and/or Salesforce.
• You communicate clearly in written and spoken English and build positive working relationships at every level.
• You are organised, detail-focused and able to manage multiple priorities using a systematic approach.
• You combine strong interpersonal and problem-solving skills with the ability to work independently and remain calm and courteous.
• You can motivate and inspire others and bring determination to achieving team and commercial goals.
• You are flexible and able to work outside regular office hours and at weekends when the role requires it. Knowledge of Opera PMS would be desirable.

OUR BENEFITS

• 31 days paid holidays per annum including Bank Holidays
• Discounts on Food & Beverage
• Company pension scheme and life assurance
• Enhanced sick pay policy
• 12 complimentary room nights per year and F&B discount worldwide
• Up to 16 weeks paid parental leave
• Involvement in Corporate Social Responsibility programmes and wellbeing activities

OUR COMMITMENT TO YOU

At Rosewood Hotel Group, your voice is heard and valued. We’re a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations.

We’re not only committed to building and nurturing genuine, long-lasting relationships but to transforming them, and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.