Assistant Digital Marketing Manager

DFS Furniture PLC; Doncaster; On-site; GBP 42,000 - 52,000; Full time

Benefits offered by this job

23 days holiday

Health plan

Pension

Life Assurance

Cycle to Work

Employee discounts

Job summary

DFS Group is seeking an Assistant Digital Marketing Manager to support planning, execution and optimization of paid digital marketing across display, social and video channels. You will collaborate with the Group Digital Marketing Manager and cross-functional teams to ensure campaigns are aligned with broader business goals and optimized for awareness, engagement and conversion.

The role offers learning opportunities within DFS's Brand Support Functions, with a comprehensive benefits package and

Qualifications

• Experience with CM360, DV360, GA4, Smartly and major ad platforms.
• Experience managing an external agency.
• Ability to manage feed-based marketing activity and brief development.
• Ability to report on digital marketing metrics and optimise (incl. A/B testing).
• Experience setting up and optimising campaigns in Meta, Pinterest, TikTok Ads Manager.
• Strong understanding of digital media measurement.
• Collaborative, proactive with a focus on ROI.

Responsibilities

• Plan and set up day-to-day campaign activities with agency partners.
• Report results and KPIs to Group Digital Marketing Manager and Head of Digital Marketing.
• Own direct media relationships with platform partners and develop joint plans.
• Assist with budget management and forecast performance.
• Stay updated on digital media trends and competitor activity.
• Provide technical expertise on ad platforms and feed management.
• Collaborate with Digital Performance & Data team on audiences and creative.
• Coordinate with agencies to optimise platform-specific creatives via Smartly.

Skills

Analytical skills

Campaign optimization

Cross-functional collaboration

A/B testing

Tools

CM360

DV360

GA4

Smartly

Meta

Pinterest

Google Ads

TikTok Ads Manager

Job description

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Competitive salary based on skills and experience

Working Hours:

37.5

Location:

Doncaster

Closing Date:

20/11/2026

Job Category:

Office Based Roles

Region / Division:

Brand Support Functions

Brand:

DFS Group

Job Introduction

About us

At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.

Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.

Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.

When you’re part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.

About the role

The Assistant Digital Marketing Manager will support in the planning, execution and optimisation of paid digital marketing strategy, across our display, social and video channels. Working closely with the Group Digital Marketing Manager, they will help to deliver impact to digital campaigns to drive customer awareness, engagement and conversion.

This role will require strong collaboration skills as working across the marketing, commercial & web teams to ensure our digital marketing campaigns are not only fit for digital platforms, but also joined up and aligned with the wider business.

What you’ll be responsible for

Managing the day to day campaign planning and set up, working closely with agency partners for both media and creative

Reporting back to the Group Digital Marketing Manager, and Head of Digital Marketing on results and performance against agreed KPIs, whilst also making recommendations to improve, test or change based on results

Working with the Group Digital Marketing Manager to own the direct media relationships with our platform partners, building joint plans and road maps

Supporting with budget management, ensuring campaigns are delivered within agreed spend and forecasting expected performance based on budgets

Keeping up to date with digital media trends, emerging platforms and competitor activity to create channel strategies that achieve our overall digital ambition; to be the best retail brands across all digital platforms

Providing technical expertise within the team on ad platforms and feed management

Working closely with the Digital Performance & Data team on building new audiences and optimised creative to drive new customers to the business

Working with partners and creative agencies (both internal or external) to develop platform optimised creative, whilst continuing to make efficiencies and improvements via campaign management platforms (i.e. Smartly).

We’re looking for someone who has

Experience with the use of CM360, DV360, GA4, Smartly and media ad platforms (inc. Meta, Pinterest, Google Ads)

Experience managing an external agency

Ability to manage feed based marketing activity, making optimisations to the feed & briefing relevant development work required

Ability to report on digital marketing metrics & using the data to make optimisation decisions (including A/B testing)

• Briefing creative requirements aligned to platform best practices

Ability to set up, manage & optimise campaigns within Meta, Pinterest, TikTok ads manager

Strong understanding of digital media measurement

Strong analytical skills, able to confidently read and interpret performance data and make recommendations for optimisation

Proactive & curious about digital marketing and the future of digital platform

Collaboratively able to work within digital and other business functions

Tenacity for driving improvements and ability to report on ROI across search channels

Room to grow

Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together.

From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development.

For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills-based workshops to strengthen core capabilities across the business.

Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us.

We believe great work deserves great support. That’s why we offer benefits that help you grow, feel looked after, and enjoy life beyond work. Here’s what we have to offer:

23 days holiday, plus the option to buy up to 5 more

Enhanced parental leave

Health cash plan from £1 a month, with everyday cashback

Employee Assistance Programme for support when you need it

Extras like flu vouchers, menopause support and health check

Pension with company contributions

Life assurance for peace of mind

Sharesave scheme to save each month and invest in our future

Structured induction from day one

Access to our Learning Hub and skills workshops

Leadership development and apprenticeship programmes

30% colleague discount, plus 15% for friends and family, three times a year

Discounts and cashback at hundreds of retailers

SmartTech scheme to buy tech up to £1,000

Cycle to Work scheme for bikes and accessories up to £1,500 through salary sacrifice

Electric vehicle lease scheme with Octopus to help you save and reduce your impact

One paid volunteering day each year

Equal opportunities

We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences.

We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower.

If your experience does not quite match every part of the role, we’d still love to hear from you.

If you need any adjustments or additional support during the application process, please contact our Talent Team at [email address], and we will be happy to help.