eCommerce Assistant

DFS; Golborne; On-site; GBP 21,000 - 30,000; Full time

Benefits offered by this job

22 days holiday

Health cash plan

Employee Assistance Programme

Pension with company contributions

Colleague discount

Job summary

DFS Group is seeking an Ecommerce Assistant in Golborne to support online merchandising, CRO, and digital project delivery. You will manage product and category content, optimise pages, and work with marketing and insight teams to drive sales.

The role requires a solid grasp of digital merchandising, SEO basics, data analysis, and the ability to translate metrics into actions. We value collaboration, attention to detail, and curiosity about AI tools.

Qualifications

• Experience in an e-commerce retail setting is desirable.
• Strong grasp of digital merchandising strategies.
• Knowledge of CRO concepts and release tracking.
• Foundational SEO knowledge and optimization practices.
• Ability to analyse commercial metrics for actionable insights.

Responsibilities

• Support online merchandising and CRO initiatives.
• Collaborate with digital teams to implement trading strategies.
• Analyse metrics using Google Analytics and other tools to drive improvements.
• Ensure content SEO updates in CMS and optimize product pages.
• Coordinate weekly QA and align with release schedules.

Skills

E-commerce

Merchandising

CRO

SEO basics

Analytics

Communication

Time management

Collaboration

Attention to detail

AI tools

Job description

Job Type: Permanent Job Sector: Marketing, PR Region: North West Location: Golborne Salary Description: Competitive salary based on skills and experience Posted: 07/10/2026 Recruiter: DFS Job Ref: dfsgroup/TP/1953/831

About us

At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.When you’re part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.

About the role

As an eCommerce Assistant you will support the wider department with online merchandising, conversion rate optimisation (CRO), digital project development, and key project support . You will execute best-in-class online merchandising through excellent management of product, category, page, third party tools and search functionality while fostering a curious mindset and adopting AI technologies to optimize workflows. You will be analytical and be able to translate data into actions, whilst also supporting the Senior Online Trading Manager with project, product and campaign delivery.

• Effectively managing product, category, and online optimisations.
• Ensuring products are effectively managed through attribution, data feed management, and content optimisation across all channels.
• Maximising website, category, and product merchandising using best practice optimisation.
• Maintaining the accuracy of product information, images, and pricing on the website and all third party tools.
• Ensuring all new products and product updates are launched online and in third party tools in alignment with the critical path.
• Working collaboratively with the Senior Online Trading Manager and digital teams to execute the online trading and conversion rate optimisation strategy to drive sales performance.
• Analysing metrics using tools such as Google Analytics and ContentSquare to monitor ongoing online performance.
• Utilising insights to identify revenue and conversion rate growth opportunities across product pages, search results, product list pages, and category content.
• Ensuring all content SEO updates are managed in the CMS according to the prioritisation plan.
• Performing regular site walks, checks, and quality assurance on banners, links, range display pages, and product detail pages to ensure pages are updated, correct, and customer journey issues are resolved.
• Collaborating with the Insights, Direct, Store, and Customer Care teams to identify and report trading frictions across the business.
• Ensuring product listing pages are merchandised, on brand, and optimised in line with merchandising and trading strategies.
• Maximising cross and up selling opportunities across all site categories.
• Managing site search functionality, search results, failed searches, and performing synonym reviews.
• Optimising sales by regularly updating and refining trading pages.
• Supporting ecommerce marketing initiatives, including promotions, events, product launches, and campaigns.
• Conducting weekly competitor analysis to support trading and marketing teams.
• Reviewing weekly search, navigation, and search engine optimisation analytics to recommend optimisations and opportunities.
• Providing project coordination, development support, and tracking for digital initiatives across the department.
• Embracing and adopting artificial intelligence tools to enhance operational efficiency, data analysis, and content optimisation.
• Conducting weekly QA across all site pages and providing support for the weekly release program..

We’re looking for someone who has

• A prior background in an e-commerce retail setting (desirable).
• A solid grasp of core digital merchandising strategies.
• Familiarity with CRO concepts, digital project tracking, and release support.
• Foundational knowledge of SEO principles and optimization practices.
• The ability to analyze commercial metrics to drive actionable insights.
• Strong organisational capabilities alongside clear, articulate communication skills.
• A collaborative team player who naturally fosters positive working relationships.
• Meticulous attention to detail spanning data analysis and creative executions.
• Excellent time management with an ability to prioritise workloads effectively.
• A knack for building cross-functional connections and engaging key business stakeholders.
• An inquisitive mindset toward adopting and applying modern AI tools.

Don't let it discourage you if you don't have all of this experience, it's a guideline that will help you hit the ground running.

Room to grow

Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together.From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development.For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills-based workshops to strengthen core capabilities across the business.Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us.

Our DFS Group benefits

• 22 days holiday, plus the option to buy up to 5 more
• Enhanced parental leave
• Health cash plan from £1 a month, with everyday cashback
• Employee Assistance Programme for support when you need it
• Extras like flu vouchers, menopause support and health check
• Pension with company contributions
• Life assurance for peace of mind
• Sharesave scheme to save each month and invest in our future
• Structured induction from day one
• Access to our Learning Hub and skills workshops
• Leadership development and apprenticeship programmes
• 30% colleague discount, plus 15% for friends and family, three times a year
• Discounts and cashback at hundreds of retailers
• SmartTech scheme to buy tech up to £1,000
• Cycle to Work scheme for bikes and accessories up to £1,500 through salary sacrifice
• Electric vehicle lease scheme with Octopus to help you save and reduce your impact
• One paid volunteering day each year

Equal opportunities

We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences.We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower.