Assistant Brand Manager - Portfolio Marketing

PepsiCo; Reading; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading food and beverage company in Reading is looking for an Assistant Brand Manager to manage the growth of their new ‘That’s Nuts’ peanut range. The role involves project management, brand strategy development, and packaging innovation. Ideal candidates should possess strong analytical skills and collaborate effectively with various departments. A competitive salary and flexible benefits are offered in a supportive work environment.

Benefits

Competitive Salary

Company mobile

Company tablet

Flexible benefits package

25 days holiday plus bank holidays

Extensive pension scheme

Qualifications

• Strong potential in project and timeline management.
• Skilled in developing and delivering marketing campaigns.
• Confident in compiling and analyzing data and financials.
• Excellent collaboration and stakeholder management skills.
• Understanding of fast-moving consumer goods (FMCG) ecosystem.

Responsibilities

• Lead brand management for 'That's Nuts'.
• Manage growth and performance review post-launch.
• Define the strategy and execution for new products.
• Develop packaging innovation in collaboration with global teams.
• Lead Other Savoury strategy and cross-functional alignment.

Skills

Project management

Creative thinking

Data analysis

Cross-functional collaboration

Understanding of FMCG

Job description

Overview

We are searching for an Assistant Brand Manager to join our PepsiCo Portfolio Marketing Team. You will manage our recently launched “That’s Nuts” range of coated peanuts featuring flavours from our crisps brands including Walkers, Doritos, and Wotsits. You will also lead PepsiCo’s exploration into both new product categories and new packaging innovation.

Firstly, you’ll lead the year two growth and development of our That’s Nuts brand, including the review & corrective actions of year one, but also the execution and management of new flavours and our price pack architecture in the future. Secondly, you’ll lead our broader Other Savoury agenda exploring new product categories, from defining the ambition & strategy, to delivering the launch of significant incremental growth opportunity for the business. Finally, you will be on-point for packaging innovation, to expand our offerings across our portfolio of brands especially during key seasons and events.

This role will sit within Portfolio Marketing; PepsiCo UKs newest team focused on leveraging the full power of our brands. Portfolio Marketing manages both above the line campaigns and below the line in-store activations and innovation. We work in close collaboration with our Walkers and Doritos brand teams as well as a network of cross functional partners including commercialisation, sales, finance, supply chain, and more.

Responsibilities

• Lead brand management responsibilities for ‘That’s Nuts’
• Following the successful launch in July 2025 of ‘That’s Nuts’, you’ll lead the brand in the next phase of its growth. Your initial priority will be to lead the performance review & action planning with cross-functional teams, feeding up to the key internal performance review forums.
• You will then be responsible for growing the brand moving forwards, leading project and timeline management, sales execution, design and artwork & shopper assets for new flavours & PPA. In addition, you’ll work closely with the Season & Events team to define the 2026 execution strategy for That’s Nuts, through World Cup, Christmas and other key seasonal moments.
• Your final responsibility will be to define the longer-term strategy & growth ambition for Nuts, working closely with Sector on broader opportunities.
• Lead PepsiCo’s Other Savoury strategy
• Other Savoury is a key growth opportunity for PepsiCo as we explore new product categories and packaging innovation.
• You would lead the cross-functional definition & alignment of the strategy, but also the gate process, design and artwork, shopper assets, and creative campaign development behind key projects. You will also need to work closely with R&D and our cross-functional partners.
• Lead portfolio packaging innovation
• You will be responsible for partnering with our global teams to bring new rigid packaging innovation to life in the UK.
• Our goal is to expand our portfolio pack offerings during key seasons and events with a focus on Christmas 2026.
  
  

Qualifications

• Commercial acumen - strong potential in project and timeline management, gate processes and partnering closely with commercialisation, sales execution, finance, and more to build feasible solutions
• Creative curiosity - strong potential in developing and delivering best in class campaigns
• Insight & Analytical skills - confident compiling and analysing data and financials
• Excellent cross-functional collaboration & stakeholder management skills
• Strong understanding of FMCG businesses & ecosystems
• Excellence in execution
  
  

Salary and benefits:

• Competetive Salary
• Company mobile.
• Company tablet
• Flexible benefits package
• 25 days holiday (with the option to buy or sell more) + bank holidays
• Extensive pension scheme
  
  

Opportunities:

The opportunities and channels for growth and progression are endless here at PepsiCo and being a company which strives on enhancing our employees we are positive that you will be able to have incredible and extensive career at PepsiCo.

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.