Assistant Brand Manager — Growth & Campaigns (Hybrid)

PZ Cussons; Manchester; Hybrid; GBP 28,000 - 42,000; Full time

Job summary

PZ Cussons is seeking an Assistant Brand Manager in Manchester to shape, execute and optimize brand growth initiatives for one of our beloved brands. You’ll translate consumer insight into integrated campaigns, manage in-store and digital activations, and work closely with the wider marketing team to drive market share and brand equity.

You’ll oversee campaign planning from concept through delivery, collaborate with agencies, analyse performance data, and help maintain brand standards across

Qualifications

• Experience in marketing or brand management from planning to delivery.
• Ability to turn consumer insight into actionable plans.
• Strong communication and cross-functional collaboration.

Responsibilities

• Shape and deliver parts of the brand's growth plan.
• Develop campaigns across channels with integrated messaging.
• Turn market data into recommendations for growth.
• Manage brand KPIs and co-ordinate with agencies and digital teams.
• Protect brand standards and support customer journey initiatives.

Skills

Marketing experience

Brand management

Campaign planning

Data-driven decisions

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Digital analytics tools

Market research platforms

Job description

PZ Cussons is seeking an Assistant Brand Manager in Manchester to shape, execute and optimize brand growth initiatives for one of our beloved brands. You’ll translate consumer insight into integrated campaigns, manage in-store and digital activations, and work closely with the wider marketing team to drive market share and brand equity.

You’ll oversee campaign planning from concept through delivery, collaborate with agencies, analyse performance data, and help maintain brand standards across