ASO/SEO Specialist

Fintech Farm Ltd.; United Kingdom; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Remote work

Share options

Growth opportunities

Hands-on impact

Job summary

Fintech Farm Ltd in the UK is seeking an experienced ASO/SEO & Organic Growth Specialist to own growth across fintech products and markets. You will develop and execute ASO, SEO, SERM, and CRO strategies to drive user acquisition and improve app store visibility.

As we expand into new markets, you will launch and scale organic channels from day one, coordinating with product, design, analytics and marketing teams to deliver measurable results and ongoing optimization.

Qualifications

• 3+ years of hands-on ASO and SEO experience with high-traffic mobile apps.
• Strong understanding of App Store and Google Play ranking algorithms and optimization techniques.
• Experience managing keyword strategies, content optimization, and multi-market organic growth.
• Proven track record with app ratings, reviews management, SERM and reputation monitoring.
• Experience with CRO, A/B testing, funnel optimization, and data-driven decisions.
• Proficient with tools like AppTweak, Ahrefs, BrandMentions, Google Analytics, Firebase, AppsFlyer, Adjust, Amplitude.

Responsibilities

• Develop and execute ASO strategies for iOS and Android across markets.
• Own and optimize App Store and Google Play product pages.
• Plan, launch, and analyze A/B tests to improve conversion and visibility.
• Build and execute SEO strategies to increase qualified traffic.
• Conduct keyword research and monitor rankings across products and markets.
• Develop SEO-focused content strategies, briefs, and performance analysis.
• Manage SERM and monitor brand mentions to improve sentiment.
• Drive CRO initiatives through funnel analysis, landing page optimization, and experiments.
• Monitor competitors and market trends to identify growth opportunities.
• Build dashboards, track KPIs, and optimize strategies based on data.

Skills

ASO

SEO

CRO

A/B testing

Analytics

Stakeholder management

English C1

Multi-market

Tools

AppTweak

Ahrefs

BrandMentions

Google Analytics

Firebase

AppsFlyer

Adjust

Amplitude

Job description

About Fintech FarmWe are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks. The mission is to make banking services accessible, simple and fun to use worldwide and the goal is to launch neobanks in 50+ markets, serving 100m+ customers.
Since our foundation in 2020, we’ve so far launched neobanks in Azerbaijan (2021), Vietnam (2023), Kyrgyzstan (2024), India (2025), Uzbekistan (2025) and Morocco (2026), with around 4 million customers collectively and have more markets on the near horizon!

Why Fintech Farm is a great place to be

Customers. We always go above and beyond to provide an amazing customer experience. And who said that banking has to be boring? We make our apps not just easy but fun to use.
People. We have almost 300 employees and we’re all business partners in our company – each with stock options that give us a real stake in the business. As we grow and succeed, we all share in the upside. We work with strong individuals whom we empower and trust rather than micromanage. We always stay curious and open-minded.

About the role

We're looking for an experienced ASO/SEO & Organic Growth Specialist to take ownership of organic growth across multiple fintech products and markets. You will develop and execute ASO, SEO, SERM, and CRO strategies that drive sustainable user acquisition, improve app store visibility, strengthen brand reputation, and optimize conversion across the customer journey. As we continue expanding into new markets, you'll play a key role in launching and scaling organic growth channels from day one.

What You Will Be Doing

• Develop and execute ASO strategies for iOS and Android, including metadata, localization, creative assets, ratings, and reviews management.
• Own and optimize App Store and Google Play product pages across multiple markets.
• Plan, launch, and analyze A/B tests to improve app store conversion rates and organic visibility.
• Build and execute SEO, GEO, and AI SEO strategies to increase qualified traffic and user acquisition.
• Conduct keyword research, monitor rankings, and continuously optimize organic performance across products and markets.
• Develop and oversee SEO-focused content and blog strategies, from topic planning and content briefs to publication and performance analysis.
• Manage Search Engine Reputation Management (SERM), monitor brand mentions, and improve brand sentiment across search and review platforms.
• Drive CRO initiatives through funnel analysis, landing page optimization, experimentation, and user behavior insights.
• Monitor competitors, market trends, and algorithm updates to identify growth opportunities.
• Build and maintain dashboards, track KPIs, and continuously optimize strategies based on performance data.

What You Need To Have

• 3+ years of hands-on experience in ASO and SEO, ideally working with high-traffic mobile applications.
• Strong understanding of App Store and Google Play ranking algorithms, optimization techniques, and best practices.
• Experience managing keyword strategies, content optimization, and organic growth initiatives across multiple markets.
• Proven experience with app ratings and reviews management, SERM, and reputation monitoring.
• Experience with CRO, A/B testing, funnel optimization, and data-driven decision-making.
• Strong analytical skills and experience with tools such as AppTweak, Ahrefs, AppFigures, BrandMentions, Google Analytics, Firebase, AppsFlyer, Adjust, or Amplitude.
• Excellent stakeholder management and communication skills, with experience coordinating cross-functional teams and external contractors.
• English level C1 or higher.
• Experience in fintech, banking, or multi-market digital products will be considered a strong advantage.

Who You Are

• Data-driven and highly analytical, making decisions based on insights rather than assumptions.
• Proactive and ownership-oriented, comfortable managing initiatives end-to-end.
• Curious about emerging trends in SEO, ASO, AI, and organic growth.
• Comfortable working in a fast-paced environment with multiple markets and priorities.
• Collaborative and effective at building relationships across product, design, analytics, and marketing teams.

What We Are Offering

• Competitive salary negotiable depending on experience and seniority level.
• Share options.
• Opportunity to shape organic growth across multiple live fintech products and new market launches.
• Full ownership of strategy and execution with direct business impact.
• Strong analytics culture and a highly talented international team.
• Fully remote work environment.
• We are still a start-up and more benefits are on the way.