Area Sales Manager - Scotland

Generac Power Systems; Rugby; On-site; GBP 45,000 - 65,000; Full time

Job summary

Pramac, a Generac Company, is seeking an Area Sales Manager Power Generation for Scotland. The role focuses on promoting and expanding sales across Mobile, Portable, C&I, and MHE lines, with budget responsibility and turnover targets.

You will manage product-line sales in the area, forecast performance, analyse markets and competitors, and lead commercial negotiations. We require 5–7 years of BDM/sales experience in power generation, strong data interpretation, and a customer‑focused approach.

Qualifications

• 5–7 years of experience as a BDM/sales professional in power generation equipment.
• Ability to manage the sales process and provide timely customer service.
• Experience in the power generation industry is essential.

Responsibilities

• Promote, develop and extend sales of the company range in the area.
• Budget management and achievement of the area turnover targets.
• Responsibility for all sales of product lines in the area.
• Forecasting and sales analysis.
• Market and competitor analysis.
• Negotiations and preparation of commercial offers.
• Internal reporting using company tools (Salesforce).

Skills

BDM/Sales

Negotiation

Market analysis

Communication

Team mentoring

Customer service

Tools

Salesforce

Job description

We are Pramac, a Generac Company, leading the evolution to more resilient, efficient, and sustainable energy solutions.

Established in 1966, we have always evolved, expanding our product portfolio and becoming the global benchmark for the production of generators and warehouse material handling equipment. Our diverse business lines ensure the company is a leading player in a wide variety of global markets.

We are Pramac, a Generac Company, leading the evolution to more resilient, efficient, and sustainable energy solutions.

Established in 1966, we have always evolved, expanding our product portfolio and becoming the global benchmark for the production of generators and warehouse material handling equipment. Our diverse business lines ensure the company is a leading player in a wide variety of global markets.

Pramac , part of the third biggest diesel generator and first gas generator manufacturer group in the world, is looking for an Area Sales Manager Power Generation – Scotland to join the team. Pramac is a leader in power generation, light tower and battery storage systems with a long history of providing premium products.

Main accountabilities, among others will be:

• Promote, develop and extend the sales of Company range: Mobile, Portable, C&I, MHE
• Budget management and achievement of the area’s turnover targets
• Responsibility for all sales of the product lines in the area.
• Forecast and Sales analysis
• Analysis of the market and competitors
• Management of negotiations and commercial offers
• Internal reporting using the company tools (Salesforce)

Requirements and skills:

• Must have 5-7 years’ experience as a BDM/Sales professional selling power generation equipment.
• Conduct the sales process methodically, analyse data and interpret results.
• Experience in the power generation industry is a must.
• Understanding of market development.
• Provide a new level of customer service focus/ technical support in a timely manner.
• Team player. Ability to mentor staff and share knowledge.
• High work ethic.
• Desire to grow with our products & company.
• Willing to learn.
• Great communication skills.
• Can work under pressure.
• Valid drivers’ licence as travel for customer meeting on daily base across the area is a must.

Job location:

• Scotland