Area Sales Manager-Packaging Machinery

WR Engineering; West Midlands; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Company car

Pension

25 days holiday

Mobile phone and laptop

Job summary

WR Engineering is recruiting an Area Sales Manager for packaging machinery in the Midlands. This is a hunter role targeting new business with FMCG manufacturers, handling the full sales cycle from prospecting to closing orders.

You will generate opportunities, conduct site visits, and present tailored machinery solutions, negotiating contracts to secure orders and maintain a robust sales pipeline. Competitive package with car and benefits.

Qualifications

• Experience selling packaging machinery into the FMCG/food manufacturing sector.
• Proven track record of winning new business and meeting sales targets.
• Full UK driving licence is essential.
• Self-motivated, proactive and well organised.
• Ability to manage a field-based territory.

Responsibilities

• Generate and win new business across the Midlands.
• Develop relationships with food and FMCG manufacturers.
• Identify packaging challenges and tailor machinery solutions.
• Conduct customer meetings, demonstrations and site visits.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order.
• Maintain an active pipeline and achieve sales targets.
• Work with engineering and project teams to ensure delivery.

Skills

Packaging machinery sales

FMCG sector experience

Negotiation

Presentation skills

Field sales

Job description

Area Sales Manager-Packaging Machinery
Midlands
45,000- 55,000 Basic Salary + Uncapped Commission (OTE 60,000- 80,000) + Company Car + Benefits

Are you a driven, new business-focused sales professional with experience selling packaging machinery into the FMCG sector? Do you thrive on winning new business, building relationships, and closing high-value capital equipment deals?

Our client is a leading supplier of innovative packaging machinery and automation solutions. Due to continued growth, they are looking to appoint an ambitious Area Sales Manager to develop and grow business across the Midlands.

The Role

This is a true hunter role where you'll be responsible for identifying, developing and securing new business opportunities with food and FMCG manufacturers. You'll manage the complete sales cycle, from prospecting and site surveys through to proposal, negotiation and closing orders. Capital equipment sales typically involve consultative, solution-led selling and longer sales cycles.

Key Responsibilities

• Generate and win new business across the Midlands
• Develop relationships with food and FMCG manufacturers.
• Identify packaging challenges and recommend tailored machinery solutions.
• Conduct customer meetings, demonstrations and site visits.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order.
• Maintain an active pipeline and achieve sales targets.
• Work closely with engineering and project teams to ensure successful project delivery.

Requirements

• Essential: Previous experience selling packaging machinery.
• Essential: Experience selling into the FMCG or food manufacturing sector.
• Proven track record of winning new business and exceeding sales targets.
• Strong commercial negotiation and presentation skills.
• Self-motivated, proactive and highly organised.
• Comfortable managing a field-based territory.
• Full UK driving licence is essential.

Package

• 45,000- 55,000 basic salary
• Uncapped commission with realistic OTE between 60,000- 80,000
• Company car
• Pension
• Mobile phone and laptop
• 25 days holiday plus bank holidays
• Ongoing product training and career progression